Borderless Biz Solutions, Trade & Conference 2016 (BBSTC 2016) organized by O2O Commerce Sdn Bhd, is 1st annual international networking and showcasing platform for Small and Medium Enterprises

Kuala Lumpur, Tuesday, August 2^nd 2016 - Borderless Biz Solutions, Trade & Conference 2016 (BBSTC 2016) organized by O2O Commerce Sdn. Bhd, (O2O Commerce) launched today is the 1^st international platform for Small and Medium Enterprises (SMEs) for quality networking and product showcasing to give existing SMEs a higher market presence in today’s competitive economy. BBSTC 2016 also saw memorandum of understanding (MOU) signing between O2O Commerce with GT Dollar, Herbal Asia and establishment of their initiative of O2O Indonesia with Leo Agung Raya.

O2O Commerce is a MSC-status company founded by entrepreneurs Han and RJ Liow, who are bringing this concept for the benefit of Malaysian SMEs and the first company in Malaysia to introduce O2O concept on the 3^rd platform, an interactive platform for SMEs.

Mr. RJ Liow, Co-Founder & Executive Director of O2O Commerce said, ‘Our mission is to ensure the platform we build enable transformation of the way people and businesses relate to technology, as well as enable enterprises to gain business benefit from these technologies. We envision our company O2O Commerce as a company where SMEs place their trust in, to assist them to expand their businesses to the next level.

‘Our business model is based on the utilization of our payment gateway, advertising and big data analysis. With all that we believe in equal opportunity for all SMEs to grow and prosper using our platform, hence we develop BBSTC 2016 which will be our annual platform for SMEs, to provide them with the platform for exchange of ideas and research findings and trend facing the rapidly changing economies. BBSTC 2016 will also provide both exhibitor and visitors alike to forge new business opportunities.’

Co-founder and Managing Director of O2O Commerce Mr. Han said, ‘Our MOU with GT Dollar is the perfect synergy for SMEs to go fully virtual. GT Dollar is a specialist in the research and development of smart products and services where the platform is centered around one universal virtual credit account: to allow users to make payment via an e-wallet. This will enable merchants recruitment and cross marketing of products.

‘In addition, we are working with Herbal Asia to develop the 1^st virtual exhibition in Malaysia on our O2O platform. This development will be tremendous for SMEs where we will be able to generate and drive traffic direct to the ground exhibition.

‘One of the reasons we formed O2O Commerce and commercialised the O2O concept is our firm belief that this platform will provide SMEs with the competitive edge. There is a huge potential and demand in the market for a platform where SMEs can build their brand and create awareness and drive traffic to their retail outlets. With these developments, we are on our way to achieve these objectives,’ Han continued.

BBSTC 2016 also established O2O Commerce initiative in Indonesia, with the signing between O2O Commerce and Leo Agung Raya. This initiative will see opening of the market of O2O platforms and services in Indonesia.

O2O Commerce Sdn Bhd is a company specializing in Online-to-offline (O2O) commerce.O2O concept is an interactive platform for the benefit of small medium enterprise (SME) merchants, and is a business strategy providing SMEs with the competitive edge and drawing potential customers from online channels to physical stores. It has huge potential and demand in the market for O2O where SMEs can build their brand and create awareness and drive traffic to their retail outlets.

The interactive platform known as the 3^rd platform will assist SME merchants to improve sales by driving sales traffic to their retail outlets, and is also a channel for them to do target marketing with the purpose of increasing revenue.O2O is an Online2Offline business model that utilizes web-based markets and tools to attract the digital shopper to participate in in-person retail consumption.

Han continued ‘The 3^rd platform, synergizing 1^st and 2^nd platform, will assist local SMEs to expand their range of customers, and increase their sales and growth where they can push their products online before consumers go into the store to actually buy them. In addition to having loyal customers, SME merchants will have the population to buy their products and services.Customer experience is also improved with our platform flexibility of merging online and offline.’

The purpose of O2O Commerce is to create product and service awareness online, allowing potential customers to research different offerings and the visit the local brick-and-mortar store to make a purchase, as well as to attract a certain type of customer that is open to walking or driving to a local store rather than wait for a package to arrive in the mail.