Top of the PR pops: February's edition
It’s top of the PR pops time again! Here are the campaigns, stunts and happenings from the world of PR, social and digital that have got us talking during the month of February...
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5 tips to get started with your influencers
We’ve been talking about democratised digital communication and how social media has opened up great opportunities for modern communicators. It is not only journalists and other traditional opinion shapers who have the power to influence.
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PR is dead? Not really, but it's what you do that matters
Recently Unilever CEO Paul Polman was voted number one in PRWeek’s 2015 Powerbook, the UK PR industries bible of those that matter in the world of communications.
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Squarespace & Wix prove paid media is here to stay
If I had received a pound for every time I had heard, discussed or read the terms content marketing, inbound or growth hacking over the last 18 months I would be a very rich man.
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Gambling with your PR: Six of the best gambling PR stunts
With the recent publicity stunt by Paddypower in backing David Ginola’s failed bid for the FIFA presidency with campaign #teamginola, we at Mynewsdesk thought to share some of the PR punts that organisations in one of the UK’s largest industries have taken in the past.
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Why should we care about influencer relations?
The explosion of social media has democratized communications. It has levelled the playing field affording almost everyone the opportunity to become an influencer.
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Top of the PR pops: January highlights
2015 is officially in full flow. Here are the PR campaigns that tickled us in January!
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Cruising your way through Crisis Communications: UK vs. USA
Let me set the scene. It is Monday morning at the office, second week on the job. Request from the team to write some blogs on things happening in communications and PR. So, I raised my hand to write about crisis communications and a difference between a proactive US approach versus a proactive UK approach
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Get your customer's attention with these 4 content ideas
Sometimes old tricks are the most useful ones, that's why they're classics. Here are our top 4 tips based on what we have learned from our most read blog posts from 2014. Maybe you'll find some content ideas for your communication and marketing activities. Let's make 2015 newsworthy!
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Top of the PR pops: Christmas edition
Merry Christmas dear readers! Rather than our usual top of the PR pops post we're doing a quick round up of our favourite Christmas campaigns. What are your favourite Christmas campaigns?
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The reputation economy: why communicators need a seat at the top table
Recently the Harvard Business Review released their Top 100 CEO list. The findings of that research study, and in particular the way it was put together, tell me that after the CFO the top communicator at any company is the CEO’s most important team member.
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The future of communications: a video guide
Are you on top of communications trends? We put together a guide on the communications trends and inspiring PR practices we learned at our event, #FutureComms14, which was held in London in June.
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