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Professional and enthusiast-oriented full-frame mirrorless camera EOS R3
Professional and enthusiast-oriented full-frame mirrorless camera EOS R3

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Canon celebrates 19th consecutive year of No. 1 share of global interchangeable-lens digital camera market

TOKYO, March 28, 2022 – Canon Inc. announced today that the company’s interchangeable-lens digital cameras (digital SLR and mirrorless cameras) have maintained the No. 1 share of the global market for 19 consecutive years1 from 2003 to 2021.

Canon develops the key imaging system components featured in its EOS series of digital interchangeable-lens cameras – CMOS image sensors, image processors and interchangeable lenses – under the core concept of, “Speed, Comfort and High Image Quality.” Putting together a wide-ranging product lineup – from high-performance flagship models that are highly trusted by professionals to entry-level models that allow users to enjoy high-image-quality shooting with easy operation, as well as a rich selection of RF and EF series lenses that make possible a wealth of creative expression – Canon continues to support the diverse needs of customers.

During the dawn of digital SLR cameras, Canon introduced its breakthrough EOS 300D (EOS Digital Rebel or EOS Kiss Digital in other regions) in September 2003. This groundbreaking camera, which was competitively priced and featured a compact, lightweight design, captured the top share of the global market and set the stage for growth in the digital SLR market. Since that time, Canon has continued to launch a range of groundbreaking products, including the professional-model EOS-1D series and the EOS 5D series, which paved the way for digital SLR video recording. Launched in October 2018, the EOS R

System was born from Canon’s desire to construct the ideal lens mount and maximize the appeal of its new RF lenses. Canon has since continued to expand the range of imaging creativity and new possibilities for visual expression, including the release of the EOS R5 – the first camera to feature 8K video recording2 – in July 2020.

In 2021, Canon announced the EOS R3 full-frame mirrorless camera (released in November 2021) featuring the high performance and reliability demanded by professional and enthusiast users, alongside eight new RF lenses3. While further expanding its lineup through such new launches as the EOS VR System, Canon managed to secure the No. 1 share of the global market for the 19th consecutive year.

Canon will continue to refine its diverse imaging technologies based on its core optical technology while further strengthening and expanding the EOS series of cameras and RF/EF series of lenses, opening up new avenues of image capture to meet the needs of increasingly diverse users and to promote the spread of photo and video culture.



1 Based on a Canon survey.

2 Among digital interchangeable-lens cameras released prior to July 8, 2020.

3 In 2021, Canon released the following eight digital interchangeable lenses: RF 70-200mm F4 L IS USM (March), RF 100mm F2.8 L MACRO IS USM (July), RF 400mm F2.8 L IS USM (July), RF 600mm F4 L IS USM (July), RF 14-35mm F4 L IS USM (September), RF 100-400mm F5.6-8 IS USM (October), RF 16mm F2.8 STM (October), RF 5.2mm F2.8 L DUAL FISHEYE (December). All release months based on Japanese release dates.

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Canon Norge

Canon Norge har rundt 320 medarbeidere og er representert ved 9 regionale Canon Business Center (CBC) som tilbyr lokale salgs- og supporttjenester. Hovedkontoret ligger på Holmlia i Oslo.

Canon er den ubestridte lederen innen både bildekommunikasjon og dokumentbehandling for både konsument- og bedriftsmarkedet. Vår produkt- og løsningsportefølje omfatter alt fra foto, video, skrivere, skanner og faks til multifunksjonsprodukter med tilhørende løsninger og tjenester. Mer informasjon om selskapet finnes på www.canon.no

Canon Norge en del av Canon Europa, som du kan lese mer om nedenfor.


Om Canon Europe

Canon Europe er EMEAs strategiske hovedkvarter for Canon Inc., en global leverandør av bildeteknologi og -tjenester. Canon Europe er representert i 120 land med rundt 17 000 ansatte, og bidrar til en fjerdedel av Canons globale inntekter årlig.

Ønsket om kontinuerlig innovasjon har gjort Canon ledende på utviklingen innen bildeteknologi siden etableringen i 1937. Selskapet har gjennom sin 80 år lange historie investert i de rette områdene og grepet vekstmulighetene. Fra kameraer til kommersielle skrivere, og fra konsulentvirksomhet til helseteknologi, beriker Canon liv og bedrifter med sin bildeinnovasjon.

Canons bedriftsfilosofi bygger på det japanske ordet «Kyosei»som betyr å leve og arbeide sammen for et felles gode. I EMEA følger Canon Europe en bærekraftig forretningsvekst med fokus på å redusere egen miljøpåvirkning og samtidig støtte kunder til å redusere deres miljøpåvirkning, ved å bruke Canons produkter, løsninger og tjenester.

For mer informasjon om Canon Europe, se: www.canon-europe.com

Pressekontakt

Trond Sliper

Trond Sliper

Pressekontakt Produktspesialist Alle konsument-produkter
Siw Holmgren

Siw Holmgren

Pressekontakt PR & Communications Specialist B2B & B2C Corporate & Marketing Communication

Canon Norge
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