Press release -
Discover the Story Behind Stoltzen's New Logo
Since its establishment in 2012, Stoltzen has continually evolved, and its recent logo transformation reflects this ongoing journey.
Stoltzen is synonymous with quality, efficiency, and reliability, offering a range of products that meet the highest standards in AV equipment, cables, audio products, and related technology. The new logo represents more than just a visual update; it encapsulates the brand's heritage and the story behind its name.
Stoltzen draws its name from Stoltzekleiven, a renowned mountain in Bergen, Norway. At the summit of this iconic peak stands Sandvikspilen, an arrow that proudly points the way forward. This arrow inspired Stoltzen's new logo.
Connection and innovation
The redesigned logo is a sophisticated blend of form and function. Two arrows intertwine to create an elegant ‘S,’ symbolizing connection and integration. This design is more than decorative—it's a visual promise of Stoltzen's commitment to delivering products that ensure seamless connectivity in your AV setups. Each curve and line of the logo reflects the brand's dedication to harmonizing every element of the audio-visual experience.
Innovative and leading player in the AV industry
The brand continues to innovate and establish itself as a reliable name in the AV and IT sectors. When you choose Stoltzen, you can trust that there is dedicated AV professionals behind the brand, ensuring quality and innovation.
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CBK Group is the leading distributor of comprehensive infrastructure and AV solutions in the Nordic Region with focus on knowledge, effective logistics solutions, and unique sales service. We operate in 3 markets in the nordic region, carry over 100 brands and serve more than 2.000 buying customers annually.
Our leadership is based on a unique commitment to dealers who want to deliver extra value to their customers. We make our customers shine, so that they are preferred as a dealer. To do so, we stand out in key areas; We are the most competent and up-to-date distributor and help our customers see into the future. We are best at putting together a comprehensive and proper solution – helping the dealer deliver on his customers’ needs. Our service attitude is second to none.
We acheive this because the relationship with each customer is at the heart of everything we do.
