Hisense Displays Transform Allstar Västerås Sports Bar Environment

Creating One of Sweden's Most Engaging Sports Bar Experiences

Together with AROS Medieteknik, CBK has delivered a complete AV solution for Allstar Västerås, creating a flexible and immersive sports bar environment designed to meet the expectations of today’s fans.

The new installation enables Allstar to seamlessly distribute live sports, entertainment content and digital signage across multiple displays and zones throughout the venue. Whether guests want to follow several matches simultaneously or focus on a single major event, the system gives staff the flexibility to adapt the experience in real time.

At the heart of the solution are professional Hisense displays combined with WyreStorm AV-over-IP technology and NETGEAR AV networking infrastructure. Together, these technologies provide reliable content distribution, outstanding image quality and simplified day-to-day operation, while ensuring the platform is ready for future expansion.

For Aros Mediateknik AB, the project was about more than technology alone. The goal was to create a venue where guests can fully engage with the action and enjoy a premium sports viewing experience regardless of where they are seated in the venue. Strategic screen placement, zoned audio and intuitive content management help create an atmosphere that keeps visitors engaged and encourages them to stay longer.

The project was delivered in close collaboration between CBK and AROS Mediateknik AB, with Marcus Nilsson, Partner Account Manager at CBK Sweden, leading the project on behalf of CBK.

What Our Partners Say

Hisense

"The installation at Allstar Västerås is a great example of how premium display technology and a well-designed AV infrastructure can elevate the customer experience. We are highly impressed by both the quality of the installation and the professionalism demonstrated throughout the project. CBK and AROS Medieteknik have delivered a solution that combines technical excellence with a clear understanding of the customer’s needs," says Kristian Behrens, Sales Director Commercial Display Nordic at Hisense.

WyreStorm

"AV-over-IP gives Allstar the flexibility to easily manage and distribute content across the entire venue. Whether it's showing multiple games at the same time or switching every screen to a major event, the system makes it simple to adapt the experience to match the moment," says Viktor Fjordberg, Nordic Sales Manager, Wyrestorm.

NETGEAR AV

"Our purpose-built AV switches provide the high-performance network foundation needed for reliable AV-over-IP distribution. At Allstar Västerås, they deliver seamless content across every screen and zone, with streamlined day-to-day management and the scalability to grow with the venue," says Johan Hoel, Sales Manager at NETGEAR AV.

Watch the reference video to see how the solution helps transform Allstar Västerås into a dynamic destination for sports, entertainment and social experiences.

To learn more about how CBK helps organisations create engaging AV experiences through professional displays, digital signage, AV-over-IP technology and intelligent content distribution, please get in touch with our team.