We decided to completely rethink our marketing videos - and this was the result

Projectile weights, muzzle velocities, dispersion and penetration are all interesting facts for those that work with ammunition day to day - but for the vast majority of people who do not, they don´t really say all that much. 

That is why we have decided to take a different approach in our new marketing videos, and instead of focusing on the products and their performance, we try to take you behind the scenes, and tell some of the stories behind how, and why they were made. 

Our first two videos cover two of our most iconic products: the M72 LAW and Multipurpose ammunition. Our goal is to make more of these going forward, and help build a better understanding for who we are, and what we do. They premiered Monday the 11th of June at Eurosatory 2018 in Paris, and we are now happy to share them with a wider audience.

The videos can be watched below, or at the Nammo YouTube page available here.