Channel orchestration for the ultimate user experience - Join marketing experts to learn the latest in Customer Engagement

In a world where brands and customers interact with each other across multiple channels, meeting customer expectations at the right time can be a challenge. So how do we go about ensuring that all marketing channels are harmonised to provide the best possible user experience (UX)? In the Canon Future Promotion Forum 2021 to be held online on 5 October, that will be the theme for discussion as we examine the options available to marketers when striving for the ultimate UX.

Looking to repeat the success of last year’s format, Future Promotion Forum 2021 will again be hosted online to give as many attendees as possible the opportunity to interact with the panel of experts speaking at this year’s event. Providing a platform for expert information exchange about customer communications and boosting customer loyalty, this year’s Canon Future Promotion Forum will focus on how to maximise customer engagement by omnichannel synchronisation. After a year of interacting virtually with brands, customers are looking for more – consumer behaviour has become more emotional and purpose-driven and marketing messages should not only be relevant but personalized to the circumstances of the audience. Customer experience therefore needs to be seamless and right at their fingertips. The Forum will also feature the topics of channel measurement and successful implementation of data to create intelligent user journeys, including programmatic print.

The keynote speaker at Future Promotion Forum 2021 is Nicole Ramirez, a digital marketing professional specializing in marketing technology, processes, and data-driven strategy. While everyone is entering the “new normal”, Nicole will talk about the “next normal” for brands and marketing brought about by the changes in consumer behaviour since the pandemic. She will expand on the three key success traits for brands – authenticity, strong foundation, and data – and will offer advice on pivoting marketing strategies post-COVID and measuring success.

The owner of NR Digital Consulting, Nicole has worked in several different industries on marketing automation and customer journeys, website optimisation, and performance strategy. She is currently on the advisory board for the Digital Marketing Mini-MBA at the University of Houston. A former contributor to Forbes and also an avid public speaker, her TEDx Talk on Personalization and the Privacy Paradox has been named by multiple publications as one of the Top Digital Marketing TED Talks.

Other presenters include Ludovic Martin, an independent consultant in eCommerce strategy and web-to-print projects and previously Chief Marketing & Strategy Officer for online printer Exaprint. Ludovic will contend that the continuous increase of cost-per-click (CPC), the reduction of click-through rates (CTR) and the ad-fatigue that many online customers are suffering shows that print is a key component of the marketing mix of eCommerce players today.

Isla Munro, Managing Director of UK-based direct marketing agency Dragonfly, has helped create and deliver over 2.5 billion direct mail items in her career to date. A board member on the Royal Mail Strategic Mailing Partnership board, Isla will give her views on how marketers can now integrate printed direct mail to enhance the performance of their digital channels. She will also provide insights on how to leverage the latest digital printing technology developments for direct marketing campaigns.

Demonstrating the power that marketing has to impact the communities around us, Cathy Bittner, Strategic Business Development Manager, Canon Europe and Gordon Young, Editor-in-Chief and founder of The Drum will talk about how the two organisations teamed up to give art students who missed out on their final year degree shows – normally a life-defining moment that sets them up for a bright future in the creative industries – a second chance to get the recognition they deserve. The project also offers a glimpse into the future of print innovation in uplifting other digital channels through the use of programmatic print.

Commenting on the event, Cathy Bittner says, “I’m very excited about this year’s Future Promotion Forum. We have a great line-up of speakers who will offer some really valuable ideas about getting the best synergies across communication channels. And by reprising last year’s online format, we can include more of your questions in the panel discussions, giving us a more interactive flavour than ever. Finally, I’m very much looking forward to joining Gordon Young, the founder The Drum, the leading global publisher for the marketing and media industries, to explain the joint project we undertook to support art students, while including programmatic print, and revealing what we found out.”

The Canon Future Promotion Forum 2021 will be of interest to:

• Brand owners (B2B/B2C) looking for the ideal mix for their customer communications
• Retailers and e-commerce traders who use already CRM and are responsible for appropriate promotional budgets
• Strategic decision-makers
• Marketing, communication and CRM managers
• Print service providers
• Direct mailing providers
• Catalogue and magazine printers
• Media and creative agencies responsible for brand design and brand marketing campaigns
• Influencers and opinion leaders from organisations, forums, media, etc.

Participation in The Canon Future Promotion Forum 2021 is free of charge.

Please find more information on how to register for the event here

For those unfamiliar with the event, information about last year’s event can be found here