The future of imaging on show at photokina – touch and try Canon’s pioneering EOS R System

Experience the camera the world is talking about - the groundbreaking EOS R System, camera and RF lenses will be on display on the Canon stand exclusively at photokina 2018

• Experience optical design and excellence with Canon’s revolutionary full frame EOS R System and RF lenses

• Hear from Canon’s world-renowned ambassadors in a schedule filled with insightful talks on the Canon Spotlight Stage; from the importance of storytelling to shooting picturesque landscapes

• Discover Canon’s connected eco-system from capture to printing, including stunning ambassador images in the Print Gallery

• On-stand sensor clean and check[i] for CPS members at the Canon Professional Services (CPS) zone – as well as expert advice from Canon professionals

Oslo, Norway, 13. September 2018 – Following its recent global launch, the pioneering and revolutionary EOS R System, camera and RF lenses will be on public display at photokina, in Cologne, Germany, exclusively on the Canon stand (Hall 3, level 2) for visitors to touch, try and experience. From Wednesday 26^th to Saturday 29^th September 2018, Canon will be showcasing its strongest line-up yet at the show, catering for every step of the photographic journey with a host of imaging, print and video products, designed for professionals and enthusiasts alike.

Discover Canon’s optical excellence Canon’s range of camera equipment has been created with over 80 years of technical expertise, blending innovation and design with pioneering technology and craftmanship, to create award-winning imaging and video products that continue to pursue perfection in every area. Over thirty years on from the original, era-defining EOS launch, the pioneering EOS R System delivers an entirely new level of innovation, enabling richer, more detailed results, with unparalleled levels of sharpness and detail. Taking photography and filmmaking into an exciting new era, the EOS R’s innovative new RF lens mount has been engineered with the perfect blend of optical, mechanical and electronic design, to capture unique moments in previously impossible ways. Visitors to the Canon stand can experience the EOS R’s remarkable features first-hand, including the world’s fastest autofocus[ii] low-light shooting capabilities and impressive levels of customization.

“Canon exists to inspire and enable photographers and filmmakers, at every level, helping them to explore a world of exciting imaging possibilities – both now and in the future” said Alessandro Stanzani,EVP of Canon Imaging Technology & Communications Group – Europe, Middle East & Africa. “We are particularly proud and excited to showcase the revolutionary EOS R System with its innovative RF lens mount, which launched to incredible acclaim earlier this month. At photokina, visitors to our stand will be able to get hands-on with the new EOS R and experience the optical superiority of our RF lenses for the first time.”

Throughout Canon’s entire range, from the recently launched PowerShot SX740 HS and the award-winning EOS M50 to the standard-bearing EOS-1D X Mark II – Canon has a camera to meet all photography and videography needs, from professionals just starting out, to enthusiasts capturing special memories, or independent filmmakers shooting their latest film. Canon’s product experts will be on hand at the Expert Bar to help attendees pursue the perfect shot and expand photographic knowledge.

The art of storytelling with Canon’s Ambassadors
Pushing creative boundaries and championing visual storytelling, Canon’s globally renowned ambassadors will be on Canons’ Spotlight Stage, hosting a series of insightful and compelling talks and workshops throughout the four-day show. From adventures in the South Pacific with Ulla Lohmann, to Katya Mukhina’s experience shooting landscapes with the EOS R in Iceland, they will take visitors around the world with their unique stories. Join the Canon stand to hear ‘How to’ talks - whether it is finding out how to take the leap from stills to video or learn the best way to print vivid and attractive landscape images, the ambassadors have it covered.

Every step of the imaging journey
From capturing stunning images to printing and sharing them with friends and family, Canon supports users at every stage of their imaging journey. The full PIXMA and Pro Print range will also be in action to demonstrate how Canon’s world-class print technology and inks transform digital image libraries into high-quality prints. The imagePROGRAF series will show the impact and magic of printed images, in large scale, which can be viewed in the Print Gallery.

Investing in equipment
Canon Professional Services (CPS) will also be at photokina, ensuring professionals are equipment-ready to do their job, whatever the circumstances. The service includes a priority repair service, back-up kit loans (dependent on membership) and support – both on-the-ground and via a dedicated helpline.

Stay informed
Keep an eye on the @CanonEvents Twitter feed and Pro photography Facebook page for regular updates and exclusive live content from the Canon stand including Q&As with Canon’s ambassadors and product experts. The Canon stand at photokina can be found in Hall 3, level 2.

For more information, please visit: www.canon-europe.com/pro/events/photokina/

[i]Limited availability

[ii]As of 5th September 2018, measured using CIPA-compliant guidelines, and internal measurement method with the RF 24-105mm f/4L IS USM lens at 24mm setting and AF set to one-shot AF