Youty Group is a top destination for online beauty and wellbeing in the Nordics with the sites Nordicfeel, Blush and Eleven. We are currently present in Sweden, Norway and Finland offering more than 400 brands and 35 000 products from international superstar brands, to local treats. Skin Care, Makeup, Hair Care and Fragrance are amongst our most popular categories.

The Youty view of beauty is from a holistic perspective. Our main goal is to inspire you to go your own way and that you feel beautiful while doing so. That’s why we’ve created beauty platforms that encourages you to look and feel like the best version of yourself.

We believe that diversity is worth celebrating and that the norms surrounding our business are meant to be challenged. Big and small initiatives matter, and each day we take small steps towards a more sustainable operation.