Global Focus with NOA

NOA Relax & Focus, a low calorie beverage with natural herbs that help coping with stress and maintain focus, is rapidly growing across the globe. NOA is now available in 5 countries and the aim is to be able to provide people in 30 countries with this delicious beverage.

There is a clear shift in the way we consume beverages. We want drinks that are good for us and not full of sugar. According to Joel Goldstein, president of Mr Checkout Distributors; more and more consumers continue to adopt a healthier lifestyle, retailers must expand their product offering and meet consumer demand. Over the last few years, consumers have paid closer attention to the food they eat, analyzing every ingredient and worrying more than ever about how it was processed. Now, that focus will turn to the beverage world, creating many of these new trends. One of the effects of the growing health trend is the consumer demand for beverages that do more than just quench thirst. These drinks are referred to as functional drinks, and they will continue to grow within the next year. These drinks will continue to make their way into the market and replace “refreshing” beverages such as carbonated sodas and sugary sports drinks. - See more at: http://www.progressivegrocer.com/departments/beverages/top-trends-beverage-category-2016?cc=12#sthash.9nS9MXiM.dpuf

As a result of this trend we see growing demand for NOA Relax & Focus that contains natural active ingredients, no preservatives and is low in sugar.