Categories: geno

Vestre-P daughters will have excellent fat and protein yields as well as high fat and protein percentages. Photo: Turi Nordengen

The December 2023 Proof Run unveils attractive selection of Norwegian Red sires

The December 2023 genetic evaluations for Norwegian Red (NR) are now published. These December genetic evaluations are based on the same models used in other recent genetic evaluations as no important changes were made to the NR genetic evaluation models since April 2023. However, NR genotypes are being added at a rapid pace so many more genotypes are included in the genetic evaluation run compa

Jorid Lybaek, Key Account Manager for Geno. Photo: Turi Nordengen

Geno appoints Jorid Lybaek as Key Account Manager

Geno is pleased to announce the appointment of Jorid Lybaek as their new Key Account Manager within the international business. In this role, Jorid will manage key client accounts within Europe and drive business growth for the company.
Bringing a wealth of experience and expertise to her new position, Jorid graduated from the Norwegian Veterinary College in 1999, acquiring comprehensive knowle

Geno's global success is achieved primarily due to the progressive and forward-thinking of Norwegian dairy farmers with their mission towards creating more sustainable and profitable farming. Photo: Torstein Kiserud

Steady global growth for Geno and Norwegian Red signals future progress for Norwegian farmers and the cooperative members

Steady global growth for Geno and Norwegian Red signals future progress for Norwegian farmers and the cooperative members

12228 NR Finsland-P is a new high production bull with outstanding udder health and excellent conformation traits. Photo: Jan Arve Kristiansen

December proof run 2022 results for Norwegian Red, showing the stability of Geno’s EBV’s

Newly updated Norwegian Red genetic evaluations for December 2022 are now available. Genomic BV for NR sires has proven to have outstanding reliability as BV for NR GS sires has been an excellent predictor of future daughter-based BV. Most breeding values (BV) for recently and currently exported sires changed very little since the August proof run, showing the stability of Geno’s EBV’s.

Geno's Regional Sales Manager, EMEA, Diego Galli and Hybrid Genetics's Founder & Owner, Udo Carstensen confirm distributor partnership for Norwegian Red genetics in Germany and Austria.

Geno and Hybrid Genetics enter partnership

Geno has signed a partnership distribution agreement with Hybrid Genetics, to supply Norwegian Red genetics in Germany and Austria.

Norwegian Red's 12201 Tornes-PP is homozygous polled (PP). Photo: Jan Arve Kristiansen

Norwegian Red is ready to meet the growing interest in polled genetics

The growing interest in polled genetics

12222 NR Skoien is one of the newest additions in the line-up. He is sired by 12027 Storflor. He is a tremendous all-around sire, and expected to be an extremely high demand sire in many markets. Photo: Jan Arve Kristiansen

The Official Norwegian Red (NR) genetic evaluations for August 2022 are now available

The Official Norwegian Red (NR) genetic evaluations for August 2022 are now available.

Geno appoints Knut Ingolf Dragset as the company’s Regional Sales Manager for APAC & LatAm (the Asia Pacific & Latin America), and Global Technical Sales Support Manager.

GENO APPOINTS NEW REGIONAL SALES MANAGER

Geno appoints Knut Ingolf Dragset as Regional Sales Manager for APAC & LatAm (the Asia Pacific & Latin America), and as Geno’s Global Technical Sales Support Manager.

The new website release is part of Geno’s continuous ambition to connect and engage with the dairy industry partners and progressive farmers in the transformative digital era, globally.

GENO UNVEILS A FRESH NEW LOOK OF NORWEGIANRED.COM

Welcome to the new international website for the Norwegian Red dairy breed.

A new trait that has been developed to assist dairy farmers in identifying Norwegian Red genetics with improved feed efficiency. Photo: Eva Husaas.

GENO INTRODUCES FEED$AVED™ TRAIT TO SUPPORT MORE SUSTAINABLE DAIRY CATTLE

The new Feed$aved trait will help to breed cows with lower feed intakes without compromising milk value. It is based on feed intake and body weight maintenance. The Feed$aved trait is also part of Geno’s feed efficiency breeding project that is researching the influence of genetics on sustainable and profitable milk production.

Norway supports Geno's project to focus on breeding low-emission cow. Photo: Lars Martin Bøe

GENO'S GREEN FEED FOCUSES ON BREEDING LOW-EMISSION COW

The Norwegian Red breeding program by Geno has supported a more environmentally friendly cow for the past four decades by strengthening traits like health and fertility alongside production. The goal is to continue breeding for these key parameters, as well as low methane production and improved feed efficiency.

Geno will unlock some hot topics related to its climate ambitions within the global breeding practice and giving attention to sustainable cattle breeding. Photo by: Aurora Hannisdal

Geno talks green and sustainable breeding at EFFAB and FABRE-TP

Geno has been long known for its sustainable breeding standard. Norwegian Red has become an innovative, healthy, and fertile dual-purpose breed that produces well according to its broad breeding goal. A breeding goal that, undoubtedly, has positive effects on reducing climate emissions.

Roen 11690 has outshined the competitive leading bulls and named King of the Red Breeds with the top spot in all categories. Photo: Jan Arve Kristiansen

Geno's Norwegian Red Top Bulls Outshine and Sweep the US Ayrshire and Red Breeds

​Geno's Norwegian Red Top Bulls Outshine and Sweep the US Ayrshire and Red Breeds. Taking the top spots in Net Merit, Fluid Merit, and Cheese Merit indexes in the US.

Alme (252NR12073) is an excellent all-around sire. With outstanding daughter production, outstanding udder health, excellent udders and very good daughter fertility. Photo: Jan Arve Kristiansen

​Geno Releases an Outstanding Line of Norwegian Red sires following December 2020 proof run

​Geno Releases an Outstanding Line of Norwegian Red sires following December 2020 proof run. The official Norwegian Red (NR) genetic evaluations for December 2020 are now available and affirming a line of Geno's outstanding Norwegian Red sires.

Geno SA has been established by a group of passionate dairy producers on November 16, 1935, in Hedmark, Norway. Photo by Oddfrid Vange Bergfjord

Geno Celebrates 85th Anniversary

Today marks the 85th Anniversary of Geno SA, with 85 years of an inspiring journey since the company has been established by a group of passionate dairy producers on November 16, 1935, in Hedmark, Norway. Today, in more than 30 countries, Geno has increased health, fertility, and component yields with its Norwegian Red breed, thereby giving dairy farmers more robust and profitable cows.

Norway continues to take the lead in reducing antibiotic use for cattle, putting the Norwegian Red breed in the forefront of health and fertility traits for dairy cows. Photo: Lars Martin Bøe

Norway continues to take the lead in reducing antibiotic use for food-producing animals

Geno’s mission is to breed for better lives, emphasizing animal health, including reducing antibiotics use. Within the Nordic countries, Norway has maintained its position as the leader in animal health and fertility, putting the Norwegian Red breed in the forefront of health and fertility traits for dairy cows.

Popular A2A2 Norwegian Red sire 12062 Brumunddal-PP available from August 2020. Photo: Geno.

Outstanding lineup of Norwegian Red sires available after the August 2020 proof run

Norwegian Red sires can be successfully used in almost all herd management systems and in the varied environmental conditions typically seen in modern dairy herds. In general, all NR sires will significantly improve health, fertility, calf survival and reduce body weight (resulting in lower feed consumption) when mated to Holstein cows.

Photo: Norwegian Red dairy cow. Location: Innlandet county, Norway. Photographer: Lars Martin Bøe

​Coronavirus focuses attention on importance of high health status and low reliance on antibiotics in cattle

Human health and saving lives are priorities for governments around the world as they put in measures to combat the coronavirus. These are demanding times for medical staff on the front line, and for leading researchers as they look for short and long term measures of fighting infection in populations.
“The issue of antibiotic resistance has emerged as an important issue when it comes to the po

Kate Stai has been appointed Chief Operating Officer (COO), International at Geno. Photo: Jan Arve Kristiansen

Norwegian Red breeding organisation appoints new Chief Operating Officer International

Kate Stai has been appointed Chief Operating Officer (COO), International at Geno, where she previously held the position of Communications and Marketing Manager. Geno is the breeding organization of Norwegian Red, the main dairy cattle breed in Norway.

11994 Midtskog is a polled Norwegian Red bull with a very good all-around trait profile and excellent production. Photo: Jan Arve Kristiansen

Outstanding new genomic Norwegian Red sires

Official Norwegian Red (NR) genetic evaluations for August 2019 are now available from Geno, and exciting new bulls are now available to international markets. Many genomic selected sires (GS) are available in conventional and REDX semen.

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Norwegian Red dairy cattle breeding organisation

Norwegian Red is the main dairy cattle breed in Norway, developed by Geno SA. Geno SA is a farmer-owned cooperative that has been breeding Norwegian Red dairy cattle since 1935. Geno sells over 1 million doses of semen from elite Norwegian Red bulls each year and distributes genetic material to more than 30 countries worldwide. Geno's vision: Breeding for better lives. Geno's head office is in Hamar, Norway.

Norwegian Red
Storhamargata 44
2317 Hamar
Norway
Norwegian Red website
Geno SA website (Norwegian)
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