Craft and Charlotte Kalla collaborate for four more years

Sportswear brand Craft proudly announces that it has extended its long and fruitful partnership with cross-country skiing superstar Charlotte Kalla. As a result, world champion and Olympic gold medalist Kalla will continue to train in clothes and running shoes from the Swedish brand for another four years.

”We have worked closely with Charlotte throughout her career as an elite skier, and we are really excited to continue this collaboration for another four years. She has a strong and positive personality that perfectly harmonizes with our brand,” says Henrik Åbom, Sponsoring Coordinator at Craft.

During her career, Charlotte Kalla has won a host of medals at the highest level, including two Olympic and world champ gold medals. Now she is focusing on the 2018 Pyeongchang Olympics as well as the world championships in Seefeld in 2019.

”I’ve had a very fruitful collaboration with Craft since I became a professional skier,” she says. ”In my sport, the clothes play an important role and it’s great that I can continue my efforts together with Craft, who is the leader in clothing for cross-country skiing.”

The extended partnership means that Charlotte will continue to play a key role in Craft’s R&D process working closely together with the company’s designers and product developers. In addition, the agreement means that she will work out in Craft’s clothes and running shoes.

The new 4-year contract spans over the 2020/21 season.