Press release -
ELEPHANT PARADE DESIGNS CHOSEN FOR NEW ELEPHANT HILL RANGE OF FINE WINES
Exclusive designs from Elephant Parade’s world-famous art pieces are set to appear on a new range of bespoke wines from New Zealand winery, Elephant Hill.
Since its inception in 2007, Elephant Parade has been committed to raising awareness on the future of the elephant through its head-turning international public art exhibitions that have taken place all over the world. For its latest event, an Elephant Parade of more that 100 art pieces have arrived in Mumbai, fitting with India being home to the world’s largest population of Asian Elephants.
The Mumbai event is being run by Elephant Parade’s charity partner Elephant Family, and the new partnership will see Elephant Hill winery make a NZD $1 donation from each bottle of wine sold to support Elephant Family’s conservation projects.
Mike Spits, Founder of Elephant Parade commented: “Over the last decade our vibrant art pieces have done much to raise public awareness of the elephant and the important conservation issues that need to be tackled. Through art, we have always sought to bring the fun into supporting the elephant – vibrant, original and sometimes cutting edge designs that engage people with our elephants, our herds are always led by Mosha – a baby elephant whose story of over-coming adversity is symbolic of the challenges facing the future of the elephant today. We are delighted that Elephant Hill has chosen our designs for its new wine range and that it is working closely with our Charity Partner Elephant Family to support elephant conservation projects.”
Elephant Hill’s Andreas Weiss said: “We have been long-time supporters of wildlife and humanitarian projects. There is a large wooden elephant sculpture in the grounds of our winery, which was shipped over from Myanmar in recognition of my late father Roger Weiss’s philanthropic work there. We couldn’t think of a more perfect partnership for Elephant Hill.”
Elephant Family trustee Ruth Powys added: “While the world inhabited by wild elephants may seem a long way from New Zealand, the heart of Asian elephant territory lies equidistant between our headquarters in London and Hawke’s Bay, and it seems fitting that such an iconic, global animal is receiving support from this truly international partnership.”
Topics
- Partnerships, cooperations
Elephant Parade is the world’s largest open air art exhibition of decorated elephant statues that seeks to attract public awareness and support for Asian elephant conservation. Created by local and international artists, each elephant is a unique piece of art. Parades have been run in the following cities:
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Rotterdam 2007
Antwerp 2008
Amsterdam 2009
Emmen Zoo 2010
London 2010
Bergen 2010
Heerlen 2011
Copenhagen 2011
Milan 2011
Singapore 2011
Hasselt 2012
Trier-Luxembourg 2013
Dana Point, California 2013
The UK national tour 2013-14 - a 14-month non stop tour, visiting:
London, Manchester, Gateshead, Cardiff, Glasgow, Nottingham, Norwich, Newcastle, Uxbridge, Lakeside, Stoke, Watford and Bromley.
Calais 2015
Bangkok 2015
Florianopolis 2015
Taiwan 2016
Chiang Mai 2016
Sao Paolo, Brazil 2017
The Netherlands 2017
India 2018
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Elephant Parade