First university in Belgium to use a UGC platform

News   •   Oct 09, 2019 14:15 CEST

PXL University in Belgium is the first school in Belgium to implement a MarTech solution for user-generated content (UGC). "Knowledge in content marketing is important for students who want to get an accurate picture of the modern marketing reality," says lector Guy Storms.

World famous Hard Rock Cafe uses UGC to increase engagement and credibility

News   •   Aug 24, 2018 15:26 CEST

Restaurant chain Hard Rock Cafe is a worldwide known concept. David Björkeryd, E‑Commerce & Digital Manager, wants more people to be able to enjoy the authentic Hard Rock Cafe experience. "Before, there was no common thread in our digital communication. Now, we are focusing on relevant content. As a result, the engagement on Facebook has increased with 900 % in the last 12 months."

Morakniv's viral campaign nominated for the Swedish Influencer prize

News   •   Jun 26, 2018 11:22 CEST

The Swedish knife making brand Morakniv launched a viral campaign that generated more than 900 images in just 30 days. By sharing and promoting the hashtag #kvinnligaäventyrare (female adventurers), the engagement that followed the campaign exceeded all expectations. The campaign was also nominated for the Swedish Influencer prize and for the Swedish Publishing prize in the category ecommerce.

How a family-owned brand increased their CTR by 12.80%

News   •   Jun 26, 2018 11:06 CEST

​Lola & Liza is a 100% family-owned Belgian brand that offers affordable fashion to bold and colorful modern women. By using a platform for collecting user-generated content, they took their online sales to the next level. In just one month, Lola & Liza got 9293 customers to click on their customer generated images, 1007 clicked on the “buy” CTA buttons and the CTR increased by 12.80 %.

9 tips for writing better headlines

Blog posts   •   Nov 28, 2019 13:12 CET

Writing is an art, and knowing what type of words engage your readers can be more difficult than you think. Some tips on how to write great headlines that capture your audience in an instant: 1. Replace difficult words (but do it with caution) 2. Use numbers. 3. Share a secret. 4. Use active verbs. 5. Write from a negative angle. 6. Leverage the power of FOMO. 7. Be emotional.

Why user-generated content is king

Blog posts   •   Nov 26, 2019 14:01 CET

Advertising and content marketing are not two separate things anymore, they’re merging together. Everyone is doing content marketing. But is content still king in 2019? User-generated content (UGC) has grown rapidly and taken over the throne. And there's a good reason for it.

A full beginner’s guide to Pinterest for marketers

Blog posts   •   Nov 26, 2019 13:46 CET

Pinterest continues to grow and gained 51 million monthly users in 2018. But to successfully use the features of Pinterest in the best way possible, brands must first understand how the platform works and what makes it different from other social media channels. Here is a comple te guide to Pinterest to help you grow your business in a smart way.

Lucardi sells more jewelry with UGC on product pages

News   •   Sep 09, 2019 10:31 CEST

Jewelry retailer Lucardi increased their online sales by involving their customers in a creative way. An A/B test showed an over 10 percent increase in transactions after implementing Flowbox's UGC platform for collecting customer images and integrating them in their online shop.

Pets Place makes your cat famous with UGC

News   •   Sep 01, 2019 10:03 CEST

After implementing Flowbox's platform for user-generated content marketing, Pets Place not only increased their revenue 5%— but also raised their number of brand tags on Instagram from 80 to 1280 tags per month. “I thought people would view, click and like the content but I didn’t expect it to generate direct profit on a large scale.” says Stefan de Koning at Pets Place.

Zuid-Limburg attracts tourists and boosts entrepreneurs through UGC

News   •   Aug 01, 2019 13:29 CEST

Zuid-Limburg in the Netherlands is a treasure for visitors and offers both historic sightings and a picturesque nature. The VVV Zuid-Limburg website has about 2 million visitors per year and by using UGC in a smart way, the tourist board created a win-win situation for both residents and entrepreneurs in the area.

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Head of Content at the MarTech company Flowbox and member of the Advisory Board at IHM Business School in Content Marketing. Formerly Editor... Show more

About Flowbox

You brand needs images, we'll get you the best of them.

Flowbox is a SaaS company offering a visual marketing platform to help brands leverage and distribute social content throughout the buyer journey to increase engagement, social proof and sales. Flowbox heart lies in how technology can help brands generate and use owned, paid, earned and user-generated content for a more effective, converting and transparent marketing and e-commerce. Through our platform, our customers are able to collect, moderate and publish content to Pinterest and other social channels.

In our customer portfolio we have some of Europe's largest brands in tourism, lifestyle, fashion, retail and interior design. Flowbox was founded 2016 by marketers for marketers and is one of Europe’s fastest growing marketing technology companies with over 30 employees and offices in Stockholm, Antwerpen, Zürich and Amsterdam. Flowbox’s technology and expertise help brands source, distribute and scale content for increased revenue and an improved customer experience.

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