Swedish UGC startup Flowbox raises EUR 7.5 million – gears up Europe expansion

Press releases   •   Feb 05, 2020 10:00 CET

Nordic venture capital firm Viking Venture invests EUR 7.5 (SEK 80 million) in SaaS company Flowbox. With the raised capital, Flowbox will gear up their ongoing expansion in Europe to take a leading position on the market of User-Generated Content.

​UGC hero of the month - June 2020: Bergans of Norway

Blog posts   •   Jul 13, 2020 13:35 CEST

​Swedish SaaS company Flowbox now invests in AI

Blog posts   •   Jun 15, 2020 09:43 CEST

The Swedish startup Flowbox, which has developed a platform for collecting user-generated content from social media, is growing at a furious pace and recently raised SEK 80 million in venture capital. Now, the company is soon launching its first AI-based solution. The feature, which will make it possible to sort images by CTR, is finished in a trial version and will be tested in the summer 2020.

Review site Trustpilot and UGC company Flowbox launch new integration ​

Press releases   •   Jun 04, 2020 08:10 CEST

The visual marketing platform Flowbox and the review site Trustpilot are now launching their first joint solution – an integration between both platforms, that allows companies to display product review scores in combination with product images, names and prices in the popups generated through Flowbox. This will increase the trustworthiness onsite for companies using the new feature.

​Dedicated Flowbox usage leads to high community engagement for Dutch jewelry company Anna + Nina

News   •   Jun 01, 2020 15:03 CEST

​Leading chain for supplements and workout gear sells more online with UGC

News   •   Apr 27, 2020 08:35 CEST

Proteinbolaget, one of the leading stores in Sweden for dietary supplements and training accessories, started using UGC in their marketing. The results? A 10 percent increase in conversion rate on the start page, a 13 percent increase in average order value on the product pages and a 16 percent increase in checkout page visits.

Booming business for Bubbleroom thanks to UGC and influencers

News   •   Apr 20, 2020 15:00 CEST

Working with hundreds of influencers means a seemingly endless stream of content to choose from for Bubbleroom. With Flowbox, they can easily gather and pick and choose which photos to use in their marketing, which has shown some fantastic results, such as a 120% increase in average order value when shopping via Flowbox.

​How & why to get Instagram users to tag you in their posts

Blog posts   •   Apr 13, 2020 14:58 CEST

As Instagram and its community are moving away from hashtags, so should you. Instead, @mentions and photo tags are the new way to go; Instagram has even changed its APIs to favor those as an indication of users wanting to interact with brands. So, how do you get your followers to tag you in their posts? We know how, read this article to find out!

25 digital marketing acronyms you need to know

Blog posts   •   Apr 06, 2020 15:58 CEST

It's easy to feel like you're drowning in the sea of digital acronyms. But don't worry, we've got you. Here is a long list of the most important ones to keep track of within digital marketing!

Swedish SaaS company Flowbox is growing – strengthens with new COO

Press releases   •   Apr 02, 2020 07:50 CEST

SaaS company Flowbox is growing rapidly and recently raised SEK 80 million in venture capital. As a next step to continue its journey, Flowbox is now recruiting Carl Larsson as the company's first COO. “We’re proud to welcome Carl to Flowbox. It’s extra important at this stage and under the current circumstances that we work efficiently and strive in the same direction,” says Marcus Carloni.

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Head of Content at the MarTech company Flowbox and member of the Advisory Board at IHM Business School in Content Marketing. Formerly Editor... Show more

About Flowbox

You brand needs images, we'll get you the best of them.

Flowbox is a SaaS company offering a visual marketing platform to help brands leverage and distribute social content throughout the buyer journey to increase engagement, social proof and sales. Flowbox's heart lies in how technology can help brands generate and use owned, paid, earned and user-generated content for a more effective, converting and transparent marketing and e-commerce. Through our platform, our customers are able to collect, moderate and publish content to their website, online shop and social channels.

In our customer portfolio we have some of Europe's largest brands in tourism, lifestyle, fashion, retail and interior design. Flowbox was founded 2016 by marketers for marketers and is one of Europe’s fastest growing marketing technology companies with over 40 employees and offices in Stockholm, Antwerpen, Zürich and Amsterdam. Flowbox’s technology and expertise help brands source, distribute and scale content for increased revenue and an improved customer experience.


  • Flowbox
  • Riddargatan 17D
  • 114 57 Stockholm
  • Sweden