Press release -
Combining safety with wellness at Ambiente 2019
Proactive design think tank Magisso will be showing its newest innovations at Ambiente Fair 2019. We are excited to be a part of Ambiente, one of biggest consumer goods fairs.
This year we are focusing on our new Visibility series.
World’s first BPA free reflective hydration bottle designed to keep you safe and visible in low-light environment. Developed in cooperation with the world’s leading stainless-steel container manufacture Haers Vacuum Containers Co Ltd.
The bottle has been inspired by New York city’s Vision Zero-campaign to improve traffic safety.
“I was at the local Starbucks during a work trip and I read an article in the New York Times about the Vision Zero-campaign. I looked through the window at all the people walking in the dark street. No one had a reflector on their sleeve, but almost everyone had a thermos cup or a drinking bottle.” Says Magisson's Creative Director Anssi Hurme.
The traditional pedestrian reflector is only known in the Nordic countries. It was originally invented by the Finnish farmer Arvi Lehti at the end of 1940s. The Magisson Visibility bottle takes Finnish innovation to the world by combining safety, health and fashion in a completely new way.
Come say hi to us and test our new Visibility Bottle at Ambiente. Hall 4.0 B51
Topics
- Lifestyle, Fashion, Leisure
MAGISSO is a fast-moving and forward-thinking design think tank from Finland. Our mission is simple - we want to make life at home smarter, better and easier - to be a part of your journey for a better living. Magisso creates meaningful, function-driven design products that solve everyday problems at home. The company is one of the most awarded Nordic design companies with over 30 international design awards.
Ambiente is the leading international trade fair and the world’s number one in products associated with dining, cooking, household items, furnishings and ornaments, interior design, gifts, jewellery and fashion accessories. It is “The Show” for the entire industry. The breadth and width of Ambiente make its unrivalled product range unique throughout the world. Ambiente 2018 featured 4,376 exhibitors and attracted 133,582 trade visitors from 168 countries, presenting classic and innovative products over five days. This most important global consumer goods exhibition offers a wide range of events, programmes for newcomers, trend presentations and award ceremonies, all at the same time.
