Rehband signs rugby star Luther Burrell as a brand ambassador

Rehband today announced that it has signed a sponsorship agreement with Northampton Saints rugby star Luther Burrell. Rehband offers a wide portfolio of products suited to the needs of rugby players and Luther will play a key role in raising awareness of Rehband‘s market-leading sports protection.

Peter Lenerius, CEO of Rehband, commented: "We are thrilled to have Luther join the Rehband team of ambassadors. Players like Luther help our brand compete globally and strive for excellence. As a leading premium brand for braces and supports, we are delighted to deepen our connection to rugby and the collaboration with Luther is an important step in the brand’s integral ambassador strategy. Luther is an extremely talented and dynamic player and represents the perfect on-field and off-field attributes that will make him a great asset to Rehband in driving our rugby business going forward.”

Luther, who is set to feature in the brand’s multi-platform rugby campaign, said: “I’m very excited about this partnership and am proud to be associated with a brand with the rich history and scientific superiority of Rehband.

“Having the right protection is becoming ever more important in rugby both on and off the field to enable us to train, prepare and play in the best possible way. I’m looking forward to seeing them introduce their products to the rugby world and expand their presence in our sport”, Luther continuous.

The agreement extends Rehband's long-standing association with international top athletes from a wide array of sports. Rehband is available in over 60 countries and this partnership sees the brand further establish its position in the UK sports protection market. Other activities include extending its activities within the CrossFit community through a partnership with Xendurance European Championships in London in November and bringing an upgraded e-commerce platform to the UK market launching in October 2015.

About Rehband
Rehband is a global brand with Scandinavian roots, founded in Stockholm in 1955. Rehband takes great pride in owning the entire production chain, manufacturing the products in European factories and managing its own advanced R&D department. Decades of tradition, scientific research and constant medical improvements are what makes Rehband such a distinctive brand. Today, Rehband can be found world-wide in more than 30 countries, offering over 160 unique products. It is the go-to brand for all active people looking to maintain, protect and improve their results.

For more information please contact Céline Flach, Global Marketing Manager at celine.flach@rehband.com.