LEGO : Lars Silberbauer

We’re excited to announce that @LEGO_Group’s Global Director of Social Media & Search Marketing, Lars Silberbauer (@larssilberbauer), will join us on stage at the next rethink conf in October.

Lars is Global Director of Social Media & Search Marketing at the LEGO Group and is driving the well known and innovative toy company’s social media & search strategy and execution. He’s been building the company’s social media engagement from scratch and now leads a global team of social media & search marketeers that drives real time engagement with consumers world wide.

In 2014 he launched LEGO® TV in 24 markets. LEGO® TV is a native mobile experience for kids where they can experience high quality animated LEGO content and also heads up the LEGO YouTube channels.
Lars is based in London and has previously worked 10 years in the digital and broadcast media industry as digital strategist and later creative manager driving digital strategy and leading project development for Danish Broadcasting Corporation. He has also worked in the US, driving web development and user research.

He holds and MA in Digital Media Science and a HD in Innovation and Organizational Strategy.

We can all be truly exited to hear Lars insight, tangible takeaways and principles of LEGO’s way of implementing innovation and marketing in the way they extend LEGO’s brand for future generations. I’m sure we still have a lot more to look forward to from this beloved toy company!