Press release -

Salming announce footwear partnership with Unsquashable!

Alongside the supply of Salming performance footwear, the innovative partnership will also see the two companies work together in raising their respective profiles and presence within the sport.

“I’m delighted to welcome Salming as our footwear partner,” announced UNSQUASHABLE Ambassador Jahangir Khan, the record 10-time British Open Champion.

"Salming have a proven track record as one of the most innovative and forward-thinking brands in squash with a range of specialist footwear that has quickly established a reputation as the best available. A priority for us is to support and help our players fulfil their ambitions on the Professional Squash Association World Tour and our aim through this agreement is to offer the best performance footwear available which will hopefully provide them with a competitive advantage.”

We are deligthed to start co-operating with Unsquashable, one of the fastest growing brands for squash rackets and a strong foothold in the UK market. We are now able to offer the whole Unsquashable Elite squad, including players like James Willstrop and Joshua Masters etc, with Salming performance footwear” announced Thomas Nord, Head of Design & Creative Director Salming.

To view the latest range of Salming squash footwear, visit: www.salmingsquash.com

Topics

  • Sport

Categories

  • salmingsquash
  • squash

Salming Sports AB

Salming Sports AB is a Swedish sporting goods company designing, developing and marketing high quality products for the Running, Handball, Floorball, Squash and Badminton markets under its Salming brand. The company has its head-office in Sisjön, Gothenburg on the west coast of Sweden.

In addition to producing first in class products Salming is committed to helping athletes improve and has developed and patented one of the most advance running analysis centers in the world. Salming RunLAB’s are currently located in Gothenburg, Stockholm and Zürich.

The company’s Swedish wholesale partners include sporting goods retailers: Intersport, Stadium, Team Sportia, XXL and specialty retailers such as Runners Store, Klubbhuset and Assist. Salming Sports AB also exports products to some 60 countries and has its own subsidiaries in key markets such as Germany and the United States.

Salming Sports AB also sells directly to consumers through the Salming Concept Stores in Askim, Gothenburg and Kungsgatan 19 in Stockholm and through multiple e-commerce sites, including their own e-commerce.

20 + employees, excluding retail personnel

Established 1991

Approximately 150MSEK revenue

Management: Tomas Theil CEO, Thomas Nord Head of Design & Creative Director