Kitchen life in focus in The Odd Nest

The task of designing the new stage and restaurant area at Formex has fallen to design team Oddbirds. The Odd Nest showcases everything from locally sourced produce to contemporary food trends and inspiration. Visitors are also offered a meeting place for thoughts, ideas and high-flying plans here.

Formex’s new area in Hall B is a mixture of stage, restaurant and exhibition, where visitors can see the exhibitors’ products in an inspiring setting. The first in line to shape this environment are designers Oddbirds, who take the kitchen as their role model. In The Odd Nest,
 they create a place to gather, a “kitchen table” where conversations are interlaced with fragrances and flavors. Visitors are treated to warmth, coziness and a sense of recognition.

 “We want to welcome you to our little nest. A new nest with lovely ingredients: patterns, colors, nostalgia, food and everything we associate with the kitchen – the beating heart of the home. Uncle Frippe’s Pantry, a much-loved Swedish children’s TV show from the 1980s, has inspired us with cans and craziness. Life’s too short not to be surrounded by fun and attractive things – come and see with your own eyes,” says Anna Starrén, Oddbirds.

 In The Odd Nest, the air is redolent with the passion for bottling, preserving and baking. The smell of home-cooked food is accompanied by the clatter of pots and pans, ladles and bowls. The range of colors and pattern matches are about what you would expect to find in any home where life itself has had a hand in the interior decorating. Strong colors are mixed with floral patchwork and worn surfaces, kitsch and bric-a-brac with pastels and white. Soft fabrics muffle the noise of the kitchen, and old and new things all encapsulate a history of cherished memories. The ready-laid table intices you to take a seat to enjoy food, memories and the atmosphere.

 Oddbirds consists of a flock of strange and colorful birds nesting in the same box. They love interior design and development. Their aim is to inspire and stimulate the desire to make beautiful things. They are inspirers, catalysts, visual merchanizers and carrots. They are stylists, play makers, florists, image creators and stage managers. Oddbirds work on trade fairs, exhibitions, shops, photo styling and wildest fantasies.

Formex will take place on 16-19 August 2012 at Stockholmsmässan. Formex is the meeting place for innovations, business, trends, knowledge and inspiration. The trade fair is held twice a year, with more than 900 exhibitors, 26,000 trade visitors and 800 media representatives.

To find out more, please contact:
Ida Mlowe, Press Officer ida.mlowe@stockholmsmassan.se or call +46 8 749 44 13
www.formex.se