Press release -

Presenting YNGVE - Swedish TRIWA launches world’s first DIY watch

To minimize freight and production cost and offer a competitive retail price TRIWA now launches a series of DIY watches called YNGVE. The DIY package includes quartz movement parts, watch case, battery, glass, dial, hands, crown and strap. It also includes the tools needed for assembly such as Allen key and loupe.
YNGVE comes in an extremely thin package which also minimizes the environmental footprint.

“We like to find inspiration outside our industry and we’ve seen other Swedish companies in other industries who have been fairly successful with the DIY concept. If it can be used for, let’s say furniture, why couldn't it be used for watches?” Says Ludvig Scheja, Creative Director at TRIWA.

“We’ve presented YNGVE to various focus groups before the launch and we’re happy to say that we’ve seen some good results, but it helps if you’re in a clean environment and have a steady hand” continues Mr Scheja.

YNGVE will be launched exclusively on www.triwa.com on the 1st of April, 2017. Click here to read more.

Product specification
Article nr: 702.333.64
Price: 59 USD
Colours: White, Green, Black
Package size: 6 x 3 x 12 cm
Material: Steel, brass, glass, leather

Topics

  • Environment, Energy

TRIWA is an acronym for Transforming the Industry of Watches. Our goal is to promote the ethos of attitude and individuality in the traditional world of watches and accessories. We are deadly serious about being playful and unpretentious and we don’t mind being provocative in a creative, uplifting way. Each piece that leaves Stockholm is created with the commitment to bring you products that reflects individual style and personality. It always makes us happy to see stylish, smart and colorful people wearing our products.