Press release - 19 January 2018 16:43

New spring collection: ENCHANTED FOREST

In the enchanted forest of the peacock, the paths are lit up from within. All around you can hear life. The scent of magic infuses your mind.

Fantasy animals roam the clearings and draw you into their world of beauty. The magnificent peacock spreads his colourful feathers and mesmerizes the visitors who meet him on his path.

People are made of stories. Some are defining, some are just for fun. Great stories come from the experiences that are all about the present. Now is the time for a joyful journey.

Embrace the power and beauty of the fantasy animals and evolve into the perfect version of you.

Trollbeads is the original bead-on-bracelet brand offering hundreds of beautiful beads – each a little work of art allowing every bracelet to be entirely personal.

The magic of kindness

As the perfect storyteller of the collection stands the peacock. In all his beauty and grace, you will meet him in a Sterling silver bead, a classy lock for the bracelet and a stunning pendant, designed by Kristian Krysfeldt. Even among the glass beads you will find the peacock spreading his feathers.

The Enchanted Peacock Pendant is meant for the new Fantasy Necklace featuring a Peacock pearl designed by Lise Aagaard. Peacock pearls represent mystery, independence and strength.

Feeling seduced

You have to get lost to find your own way, and in the spring collection, designer Josefine Smith brings you the Wilderness and the Noble Deer.

Also Søren Nielsen, the very first designer of Trollbeads, contributes to this collection. Among other designs, he has designed the magnificent Unfolding Ring, and the wonderful Blooming Katniss Pendant with matching studs. You can wear the Blooming Katniss Pendant in several ways – besides as a pendant, it can also be used as keeping two bracelets or bangles together.

Life is your fairy tale

12 new, stunning glass beads are launched to welcome the light of spring. They feature many great voices - not all human. The Enchanted Animal Kit thus brings you six fantasy animals. Starring is the peacock. A stunning piece of glass art featuring the feathers of the peacock. Also, a cheetah, a jaguar and two tigers appear from the glass and live side by side with the peacock in this Enchanted Forest.

Six glass art beads are full of sparkles and beautiful colours, reminding you that life is a fairy tale, and only you decide how you write your chapters. Put as much glitter and sparkle into it. Trollbeads is world famous for the enchanting way it plays with glass. All glass beads are handmade in front of a red-hot, open flame.

Even more possibilities

The exquisite craftsmanship of Trollbeads’ jewellery is only truly complete when you match the different components that tell your stories in your own personal way. Because your individuality, the way you live your life and the meaning you attach to each bead, is the true beauty of Trollbeads.

The Enchanted Forest collection can be mixed and matched with existing and new jewellery - any way you like. The collection is available in stores and online from January 19, 2018.

Topics

Lifestyle, Fashion, Leisure

Trollbeads, a Danish family-owned jewellery brand, was established in 1976 and invented the original bead-on-bracelet concept. At the core of the brand lies self-expression through 600 different beads in silver, gold and glass and gemstones. Trollbeads jewellery is available in more than 30 countries through the company’s own flagship stores, independent retailers, and online at www.trollbeads.com.

Contacts

Bettina Løvstrøm Pedersen

Press contact Marketing Manager Marketing & PR blp@trollbeads.com +45 33 93 60 93

Camilla Marie Simonsen

Press contact Marketing and PR Coordinator Marketing and PR cms@trollbeads.com +45 3393 6093

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