Press release - 14 September 2018 07:00

TROLLBEADS: Adventure Begins Collection available now

The new collection from Trollbeads fuels your imagination

Do you feel the anticipation? Now. Here. The world is a playground, the possibilities are endless. Let life inspire. Let curiosity lead you to new discoveries. Let individuality create authentic stories.

Discover new grounds and travel in body and mind.

People are made of stories. Some are defining and some are just for fun. Great stories come from those experiences that are all about the present. Get on board with the Trollbeads’ Adventure Begins collection and be ready for a new journey.

Trollbeads is the original bead-on-bracelet brand with literally hundreds of beautiful beads to pick and choose from – each a little work of art - so that every bracelet becomes entirely personal.

Sterling silver to discover new grounds

This season, it is not only bracelets, bangles, necklaces and even tiaras that can be decorated with delicate beads. The Adventure Begins collection is entering a new stage with the Alice Band, a hair band on which to put beads and spacers to create the headband of your dreams. You can also wear it elegantly as it is. It comes in both a straight and twisted design. Trollbeads is also introducing the French Twist Comb for the hair. Use it to make the perfect hairstyling. Both new hair accessories are designed by Lise Aagaard.

The beads of the collection send you on a journey. Choose for yourself whether you want to go by plane, train or maybe by air balloon! Enjoy the ride - it's not all about the destination.

With Trollbeads, the clasp on the bracelet is a piece of jewellery in itself. With the new collection, two new clasps are introduced. The Foxtail Lock is an elegant and feminine clasp, and the Dancing Butterfly Lock adds lightness and joy.

News from the crust of the earth

Born under enormous pressure since the dawn of time, pieces of raw rocks are dug out of the crust of the earth and made into exquisite jewellery of timeless beauty. Precious stones, one of the earth’s most magnificent creations.

“Adventure begins” brings two amazing, new stones. The Steel Hematite, which is said to energize your body and enhance your courage, and Angel Wing Alunite which is balancing your yin and yang energies.

Amazing glass to fuel your imagination

The Adventure Begins collection include 12 new spectacular glass beads, unique in detail and beauty. Nothing new happens by staying in the same place, and the stunning glass beads which remind you to say YES to new adventures. Highly detailed and in magnificent colours, all the new glass beads will add an elegant note to your jewellery.

Trollbeads is world-famous for the enchanting way it plays with glass. All glass beads are handmade in front of a red-hot, open flame.

Even more possibilities

The exquisite craftsmanship of Trollbeads’ jewellery is only truly complete when you match the different components that tell your stories in your own personal way. Because your individuality, the way you live your life and the meaning you attach to each bead is the true beauty of Trollbeads.

The Adventure Begins collection can be mixed and matched with existing and new jewellery - any way you like. The collection is available in stores and online from today.

Prices: Sterling silver beads from € 35 for, glass beads from € 35, gemstones from € 55, Sterling silver spacers from €35, Sterling silver locks from € 55, Alice Hair Band € 225, French Twist Comb € 200

Topics

Lifestyle, Fashion, Leisure

Trollbeads, a Danish family-owned jewellery brand, was established in 1976. Trollbeads is the original bead-on-bracelet concept. At the core of the brand lies self-expression through 600 different beads in sterling silver, 18 karat gold, Murano glass, freshwater pearls, amber and gemstones. Trollbeads jewellery is available in more than 30 countries through the company’s own flagship stores, independent retailers, and online at www.trollbeads.com.

Contacts

Bettina Løvstrøm Pedersen

Press contact Marketing Manager Marketing & PR blp@trollbeads.com +45 33 93 60 93

Camilla Marie Simonsen

Press contact Marketing and PR Coordinator Marketing and PR cms@trollbeads.com +45 3393 6093

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