Velorbis unveils new urban cycling concept to the fashion & lifestyle stores

Velorbis unveils new urban cycling concept to
the fashion & lifestyle stores

Press release
Published on Wednesday, 30 January 2013

Fashion Week Copenhagen, January 2013 – Velorbis, the Scandinavian
creator of iconic and classic designer bicycles, announced at the start of the
Copenhagen Fashion Week that, it has launched a brand new fashion &
cycling distribution concept to supply international fashion and lifestyle stores
with bicycles and other lifestyle products such as leather bags, footwear and
eyewear.

Velorbis has created a new collection of iconic lifestyle men’s and women’s
wear. The new lifestyle collection consists of Jackets, boots and sunglasses
and is created to support and strengthen Velorbis’ current collection of high
quality classic style bicycles and leather bags.

The Idea of distributing urban classic cycles and lifestyle products to the
fashion and lifestyle stores came naturally to us, Partner Kenneth Bødiker
explains, We see the bicycle as an extension to your wardrobe and we believe
that when people buy our bicycle they want one that matches their own
personal style. They want to look smart when cycling. In Copenhagen,
Denmark it is common to cycle in your every day clothes - and when people
in general are aware of their personal clothing style - we have a bicycle that
matches. With this in mind, the link up with the fashion and lifestyle stores
made perfect sense.

How the urban cycling concept works
Kenneth Bodiker continues: The model works like this; A fashion or a
lifestyle store buys a ‘lifestyle package’ consisting of bicycle(s), bags, shoes
etc. The bicycle is often placed in the store window and acts as a head turner.
Stores can then display clothes and other accessories on the bicycle(s), and
based on this presentation, customers will get a hole new shopping
experience of cool bicycles matched up with complementary clothes and
accessories, in a context that you can’t find in a normal bicycle or sport shop.
Here bicycles normally are lined up in a row with no personal touch to
presentation and often accompanied with sports gear and lycra clothes. And
now to the fun part for the retailer…. Velorbis’ retailers earn besides their
margins on all Velorbis accessories, a 20% commission on every bicycle sold
in the fashion or lifestyle store. All the retailer needs to do, is to take an order
from a customer and hand that order over to Velorbis. Velorbis will then
manage the complete order fulfillment from production to delivery and even
after sales support is handled by Velorbis. Selling bicycles is therefor risk
and hassle free for the fashion and lifestyle storeowners and they can then do
what they do best; selling clothes and lifestyle accessories.
After a successful introduction of our new cycling concept to the fashion
industry at Pitti Uomu, Firenze and Berlin Fashion Week, Velorbis moves on
to their home turf Copenhagen. Velorbis will be exhibiting at Gallery, Forum
(Stand No.: 071), & CIFF Bella Center, (stand No. B3!007). The cycling concept
has already proven to be a success with new fashion stores in USA, Brazil,
Thailand, Holland, Belgium, Norway and Denmark and many more to come.

Notes for the editor
About Velorbis “When design matters” Velorbis was born from the hunt for
a top quality classic style urban bicycle with a stylish and iconic design
aesthetic that reflected the elements of world-renowned Danish design and
cool Copenhagen cycling culture. They couldn’t find what they were looking
for in the bicycle industry so they decided to design their own urban
commuter. - The rest is history...

Today Velorbis continues to improve its design of classic style urban bicycles
and other lifestyle products after studying stylish male and female
Copenhagen cyclists for a number of years, listening to their issues and needs.
Velorbis supports global urban sustainability and green transportation
initiatives and its aim is to encourage as many people as possible to adopt a
stylish two-wheeled approach.

Velorbis has exclusive concept stores in Copenhagen, Denmark, Stavanger,
Norway and Bangkok, Thailand and to cater for its growing popularity and
plans to extend its network of concept stores to Brazil and Sweden in 2013.
Velorbis is currently expanding its worldwide retailer base and is focusing on
Lifestyle and fashion industry in its primary markets such as Europe, North
and South America, Asia and Australia.

Velorbis produces close to 3,000 high-end bicycles in Europe every year and
distributes its products to more than 20 countries worldwide.

Contact: Kenneth Bodiker, CEO & Partner
E-mail: sales@velorbis.com
Web: www.velorbis.com