Urbanears launches Listen to yourself campaign in China

SHANGHAI, China — Oct. 18

Today, Scandinavian creative lifestyle brand Urbanears officially launches
its new campaign “Listen to yourself.” in China. A brand initiative created to empower creative minds and incubate fresh, artistic interpretation of its products, Urbanears invited digital influencer and girl power advocate Zhuzi to customize the Plattan 2 Bluetooth headphone, in its newest colour iteration, a dynamic and powerful Powder Pink.

Widely known for colourful and minimalist design details in Europe and the Americas, the newest Urbanears collaboration with Zhuzi marks its first campaign launch in China, which has been made extra special with the exclusive release of its newest seasonable colour, Powder Pink. While the global campaign kicked off in September in London, with a collaboration with the internationally renowned artist Tove Lo, the Urbanears creative universe will continue to expand with more inspiring partnerships with creative minds from Stockholm and Paris later this year.

Listen to yourself by Zhuzi.

Urbanears’ partnership with Zhuzi enabled her to creatively and artistically express herself through the customization of the brand’s signature headphone, the Platton 2 Bluetooth, a sleek wireless headphone, in a brand new colour way, Powder Pink.

“For me, the campaign was a great avenue to talk about what I am really passionate about, which is girl power, and reclaiming the colour pink to mean both something soft but also strong. The idea of Listen to yourself really spoke to me, because it is about listening to your inner voice and not letting the weight of social pressures stifle your inner ambitions or desires,” said Zhuzi.

“I wanted to remind myself and every girl and woman out there, we are all queens.”

Zhuzi collaboration.

Zhuzi was inspired to collaborate with Urbanears because music has always been a very important catalyst to hone her artistic energy and vision, and the use of headphones, a necessity in her daily work life as a director.

“In the video, I wanted my fans to get a very candid look at how I work as
a director, my creative process and what inspires me as an artist.” 

Zhuzhi customized the brand new Powder Pink Plattan 2 Bluetooth into a contemporary crown design with strong rose gold elements, fit for the queen inside every woman.

“‘Beyonce and modern warrior goddesses were my inspiration,” Zhuzi laughed. “If I could, I would wear my design every day, everywhere so my inner voice could literally be worn on the outside for everyone to hear!”

Listen to yourself.

With style and minimalism at the core of their identity, Urbanears headphones are a canvas for self-expression.

“The ‘Listen to yourself’ campaign launching in China is a very exciting milestone for us,” said Ida Holmen, Global PR Manager. “We want to share with our Chinese audience our core
DNA which is rooted in minimalism and functional design. This minimalism is what will give the artists their blank canvas to work off of. We wanted to work with creative minds all over the world who, in their everyday life, express themselves through their technology and don’t let the technology define them.” Urbanears is committed to champion radical creativity at the intersection of music, fashion and technology by collaborating with present and future icons. The colorful urban voices in the street we love to listen to. Those creators of style that are using their inner voice as tools to express their ideas and ideals.

“Zhuzi is a great ambassador to kick off this campaign in China,” said Ida Holmen, Global PR Manager. “Not only is she immensely talented and fun to work with, but her vision to transform the Power
Pink Platton 2 Bluetooth into a symbol of strength for girl power is very inspiring.”

For more information on the “Listen to yourself” campaign and all of Urbanears’ product offerings, visit Urbanears.
com and follow @Urbanears on WeChat and Weibo. 

The new Powder Pink collection including the Plattan 2 Bluetooth headphone and Jakan earphone is now available at the official Urbanears Tmall Flagship Store.