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Purus rationalises its brand and operative units

Press release   •   Jun 01, 2015 14:00 UTC

The Purus Group has decided to rationalise its brand names and the names of its operative units.

This means that the well-known and widely used floor gullies, toilets and chrome-plated copper
pipes will continue to be sold under the names Purus, Jafo and Unidrain. However, the industrial units, such as factories and logistics units, will now appear under the name BLS Industries.

We will support our marketing organisations and brands centrally in a fair and professional manner without giving anyone preferential treatment. We will compete vigorously on local markets, but
behind the scenes we will cooperate in the sectors of product development, production, logistics and the like.

The corporate identity number remains unchanged.

If you have questions about BLS Industries, feel free to contact the Purus Communications Department.

Purus is an innovative, family owned company in the sanitary sector and is one of Scandinavia's leading companies when it comes to sanitary products for bathroom and kitchen. Our four product areas are; floor gullies, indoor waste systems, stainless steel sanitary products and stainless steel interiors.

Purus'  business idea is to develop, produce and promote a wide sortiment of safe, innovative and functional products with high quality for our nisch areas within the sanitary market. All the products are manufactured in Sweden.

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