QNTM ACQUIRES NOTIFICARE, A EUROPEAN SPECIALIST IN MOBILE MARKETING

QNTM Group (QNTM) today announced the acquisition of Notificare, the Netherlands-based specialist in mobile marketing. This acquisition takes place through its subsidiary Actito, the leading European software platform for Customer Activation.

QNTM continues to build its composable MarTech ecosystem by adding Notificare’s advanced components around Web Push, In-App messaging and Mobile Wallet.

Notificare mobile marketing technology will strengthen Actito’s platform to meet the challenges of an increasing “Mobile First” world and ensure a comprehensive multichannel real-time customer experience.

This operation follows the acquisition of Qualifio in 2023, the leading European software for first- and zero-party data collection and reinforces the Group's ambition to build a unique best-of-breed ecosystem in the MarTech space in Europe and beyond.

Why did Notificare choose Actito?
"By joining forces with Actito, Notificare gains access to its strong customer journey orchestration across channels and data activation capabilities to ensure extended personalized communication, supported by artificial intelligence. With data constantly in motion and communication channels expanding rapidly, businesses need comprehensive integrated platforms that enable them to meet their customers' expectations," said Robert Leefmans, CEO of Notificare

Why is Notificare is important for Actito and QNTM?
"Today marks a key moment for Actito as we welcome Notificare into our QNTM family. This acquisition is not just about combining the best European technologies; it is about aligning our vision for the future of customer activation and empowering businesses to orchestrate seamlessly their relationship with their customers to achieve unprecedented success. Together, we will redefine what it means to engage consistently with customers across all channels, setting new standards in the industry," said Kenya Rose, co-CEO of Actito

About QNTM Group
QNTM Group brings together best-of-breed companies to build an integrated ecosystem of MarTech components that enable the development of solutions supporting enterprises in increasing their revenue. Today the QNTM Group consists of 6 unique brands with more than 700 employees and offices in Europe, USA, and Canada. QNMT is fully owned by Altor fund V.
www.qntmgroup.com

About Actito
Actito is the leading European provider of Customer Activation solutions. Its powerful yet intuitive platform gives marketers the power to boost customer engagement with highly personalized, GDPR-compliant communications. Actito is headquartered in Belgium with offices in France, The Netherlands, Spain, the UK and Canada. The company empowers 550+ brands in building lasting and profitable customer relationships.
www.actito.com

About Notificare
Founded in 2012 in Rotterdam, Notificare is a pioneer in the field of mobile channels. Its technology allows for both the collection and aggregation of mobile usage data and real-time communication on mobile phones and web browsers, offering advanced features such as Push notifications, In-app messaging and Location based marketing. Notificare serves numerous international clients such as Hunkemöller, Plus supermarkets, Colruyt, and ICI Paris XL.
www.notificare.com

For further information concerning the acquisition, please contact:

Kenya Rose
Co-CEO Actito
kenya.rose@actito.com
+32 478 789780

Benoit De Nayer
Co-CEO Actito
benoit.denayer@actito.com
+32 477 73 21 95

Robert Leefmans
CEO Notificare
robert@notificare.com
+31 655 78 63 73