https://www.mynewsdesk.com/iccopr Mynewsdesk RSS - Press releases, News, and Blog Posts. https://www.mynewsdesk.com/iccopr https://www.mynewsdesk.com/assets/graphics/logos/logo-small-9892f98564f91864075bd14001f8470f2f9bf254729c37044b4b1ac9b0db6b40.png 128 23 en 15 Tue, 14 Apr 2026 07:09:04 +0000 ICCO returns to Cannes Lions 2026 with PR in Cannes, spotlighting “Relationship Capital: PR’s Power in the Age of AI.” In partnership with PRAM Consulting, the 24 June conference will bring global leaders together to explore how core PR disciplines remain critical in an AI-driven world—reinforcing trust, credibility and stakeholder engagement as key strategic assets. https://www.mynewsdesk.com/iccopr/pressreleases/icco-and-pram-consulting-to-spotlight-the-value-of-relationship-capital-in-age-of-ai-at-cannes-3442779?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=current_news https://www.mynewsdesk.com/iccopr/pressreleases/icco-and-pram-consulting-to-spotlight-the-value-of-relationship-capital-in-age-of-ai-at-cannes-3442779?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=current_news ICCO Fri, 10 Apr 2026 06:11:03 +0000 https://www.mynewsdesk.com/iccopr/pressreleases/icco-appoints-martina-quinn-and-shivani-gupta-as-co-chairs-of-ethics-board-calls-for-national-association-nominations-3442286?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=current_news https://www.mynewsdesk.com/iccopr/pressreleases/icco-appoints-martina-quinn-and-shivani-gupta-as-co-chairs-of-ethics-board-calls-for-national-association-nominations-3442286?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=current_news ICCO Mon, 30 Mar 2026 11:28:37 +0000 https://www.mynewsdesk.com/iccopr/pressreleases/moroccos-union-des-agences-conseil-en-communication-uacc-joins-icco-as-national-pr-member-association-3440764?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=current_news https://www.mynewsdesk.com/iccopr/pressreleases/moroccos-union-des-agences-conseil-en-communication-uacc-joins-icco-as-national-pr-member-association-3440764?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=current_news ICCO Thu, 19 Mar 2026 09:56:08 +0000 https://www.mynewsdesk.com/iccopr/pressreleases/precis-and-icco-launch-nextgen-sweden-3438555?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=current_news https://www.mynewsdesk.com/iccopr/pressreleases/precis-and-icco-launch-nextgen-sweden-3438555?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=current_news ICCO Mon, 02 Feb 2026 07:01:09 +0000 Pop culture is no longer a distraction. It’s the language through which brands earn trust in a chronically online world. https://www.mynewsdesk.com/iccopr/blog_posts/the-pop-culture-pivot-embracing-the-chronically-online-era-of-integrated-communication-124414?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=current_news https://www.mynewsdesk.com/iccopr/blog_posts/the-pop-culture-pivot-embracing-the-chronically-online-era-of-integrated-communication-124414?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=current_news ICCO Thu, 15 Jan 2026 05:55:34 +0000 The ICCO Global Summit in Mumbai did not predict the future—it mapped the forces already reshaping communications. Just weeks into 2026, those themes are visible: AI has become infrastructure, geopolitics frames every message, and restraint often carries more credibility than volume. What once sounded like theory now feels operational reality. https://www.mynewsdesk.com/iccopr/blog_posts/after-the-applause-what-the-icco-global-summit-is-already-revealing-about-2026-124273?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=current_news https://www.mynewsdesk.com/iccopr/blog_posts/after-the-applause-what-the-icco-global-summit-is-already-revealing-about-2026-124273?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=current_news ICCO Mon, 15 Dec 2025 09:20:46 +0000 The International Communications Consultancy Organisation (ICCO) is pleased to announce the appointment of Guillaume Labbez as ICCO Institutional and Government Affairs Coordinator, a non-executive role established to strengthen ICCO’s engagement with international institutions and government affairs networks worldwide. https://www.mynewsdesk.com/iccopr/pressreleases/icco-appoints-guillaume-labbez-as-institutional-and-government-affairs-coordinator-3421711?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=current_news https://www.mynewsdesk.com/iccopr/pressreleases/icco-appoints-guillaume-labbez-as-institutional-and-government-affairs-coordinator-3421711?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=current_news ICCO Wed, 03 Dec 2025 08:52:35 +0000 Presenting at the ICCO Global Summit in Mumbai after winning the NextGen PR World Cup was an unforgettable experience — one that proved how much young voices matter in shaping our industry. If you’re a young PR professional: go for it, compete, get involved. The global stage is ready for you. See you in Milan 2026. https://www.mynewsdesk.com/iccopr/blog_posts/from-sweden-to-mumbai-my-first-icco-summit-experience-123895?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=current_news https://www.mynewsdesk.com/iccopr/blog_posts/from-sweden-to-mumbai-my-first-icco-summit-experience-123895?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=current_news ICCO Mon, 01 Dec 2025 12:48:10 +0000 The International Communications Consultancy Organisation (ICCO) has announced its newly constituted Executive Committee (ExCo). Representing 22 associations across the globe, ICCO continues its mission as the global voice of public relations and communications consultancies. https://www.mynewsdesk.com/iccopr/pressreleases/icco-announces-newly-constituted-executive-committee-3419298?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=current_news https://www.mynewsdesk.com/iccopr/pressreleases/icco-announces-newly-constituted-executive-committee-3419298?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=current_news ICCO Thu, 20 Nov 2025 07:24:26 +0000 Creativity in PR has always thrived on diversity of thought. Today, that diversity isn’t just cultural or geographic—it’s generational. The best ideas now emerge not from any single age group, but from the friction and flow between them. From Gen Z associates to seasoned leaders, our teams already span decades of experience and expectation. https://www.mynewsdesk.com/iccopr/blog_posts/creativity-across-generations-from-coexistence-to-co-creation-in-pr-123743?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=current_news https://www.mynewsdesk.com/iccopr/blog_posts/creativity-across-generations-from-coexistence-to-co-creation-in-pr-123743?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=current_news ICCO Thu, 09 Oct 2025 09:26:16 +0000 Learn how PR can effectively integrate influencer marketing and work with new-age content creators to build authentic partnerships and champion social impact. https://www.mynewsdesk.com/iccopr/blog_posts/the-creator-economy-from-trend-to-strategic-asset-123385?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=current_news https://www.mynewsdesk.com/iccopr/blog_posts/the-creator-economy-from-trend-to-strategic-asset-123385?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=current_news ICCO Tue, 30 Sep 2025 11:28:56 +0000 AI is no longer the future—it’s today’s agency differentiator. The agencies that thrive aren’t those rushing to automate everything—they’re the ones integrating AI thoughtfully, amplifying human creativity, strategic insight, and client trust. Success comes from clear goals, the right tools, robust policies, dedicated leadership, and ongoing learning. https://www.mynewsdesk.com/iccopr/blog_posts/trust-first-ai-how-agencies-build-competitive-advantage-responsibly-123259?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=current_news https://www.mynewsdesk.com/iccopr/blog_posts/trust-first-ai-how-agencies-build-competitive-advantage-responsibly-123259?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=current_news ICCO Tue, 30 Sep 2025 08:03:43 +0000 AI Ethics is a hot topic in PR but is focused largely on obvious issues like defining clear AI policies, organizational AI leadership, copyright clarity, AI usage disclosure and combating misinformation. https://www.mynewsdesk.com/iccopr/blog_posts/a-deeper-dive-into-ai-ethics-in-pr-123291?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=current_news https://www.mynewsdesk.com/iccopr/blog_posts/a-deeper-dive-into-ai-ethics-in-pr-123291?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=current_news ICCO Fri, 26 Sep 2025 06:21:28 +0000 AI is transforming daily life, but ethical concerns over transparency, bias, and accountability are rising. Regulation lags behind innovation, and without stronger checks, the unchecked pursuit of profit could have existential consequences. https://www.mynewsdesk.com/iccopr/blog_posts/ai-vs-ethics-who-s-steering-the-story-123258?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=current_news https://www.mynewsdesk.com/iccopr/blog_posts/ai-vs-ethics-who-s-steering-the-story-123258?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=current_news ICCO Tue, 23 Sep 2025 08:21:54 +0000 Can you tell the difference between a song written by a human, co-created with AI, or fully machine-made? Hungary’s ARTISJUS and PRBK Communications put this question to the public with their “Songwriters vs. AI Experiment”—and the results were surprising. While 72.6% spotted the AI track, less than 36% recognized the purely human creation. https://www.mynewsdesk.com/iccopr/blog_posts/when-human-creativity-meets-artificial-intelligence-the-artisjus-experiment-that-divided-opinion-123230?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=current_news https://www.mynewsdesk.com/iccopr/blog_posts/when-human-creativity-meets-artificial-intelligence-the-artisjus-experiment-that-divided-opinion-123230?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=current_news ICCO Mon, 15 Sep 2025 04:37:18 +0000 In today’s agency world, AI isn’t just hype—it’s a performance multiplier. The agencies pulling ahead aren’t just using AI for speed; they’re using it to drive clarity, trust, and client visibility. https://www.mynewsdesk.com/iccopr/blog_posts/ai-as-agency-advantage-best-practices-pitfalls-and-visibility-that-builds-trust-123128?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=current_news https://www.mynewsdesk.com/iccopr/blog_posts/ai-as-agency-advantage-best-practices-pitfalls-and-visibility-that-builds-trust-123128?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=current_news ICCO Mon, 08 Sep 2025 11:40:25 +0000 https://www.mynewsdesk.com/iccopr/blog_posts/the-case-of-creativity-is-the-communication-industry-a-fit-for-you-123130?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=current_news https://www.mynewsdesk.com/iccopr/blog_posts/the-case-of-creativity-is-the-communication-industry-a-fit-for-you-123130?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=current_news ICCO Mon, 07 Jul 2025 08:55:45 +0000 A Celebration of the World’s Best PR Work will take place in India on 12 November 2025 Awards now Open for Submissions till 29 August 2025 https://www.mynewsdesk.com/iccopr/pressreleases/icco-global-awards-for-2025-announced-3395830?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=current_news https://www.mynewsdesk.com/iccopr/pressreleases/icco-global-awards-for-2025-announced-3395830?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=current_news ICCO Tue, 17 Jun 2025 11:01:11 +0000 The International Communications Consultancy Organisation (ICCO) is proud to welcome Riverside Strategy as its newest direct agency member, marking an important milestone in fostering innovative, cross-border communications partnerships. https://www.mynewsdesk.com/iccopr/pressreleases/riverside-strategy-becomes-icco-direct-member-expanding-its-global-communications-network-3392606?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=current_news https://www.mynewsdesk.com/iccopr/pressreleases/riverside-strategy-becomes-icco-direct-member-expanding-its-global-communications-network-3392606?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=current_news ICCO Mon, 16 Jun 2025 12:04:56 +0000 https://www.mynewsdesk.com/iccopr/pressreleases/mis-slash-disinformation-survey-highlights-urgent-need-for-stronger-alliances-while-81-percent-oppose-platforms-dropping-independent-fact-checkers-3392306?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=current_news https://www.mynewsdesk.com/iccopr/pressreleases/mis-slash-disinformation-survey-highlights-urgent-need-for-stronger-alliances-while-81-percent-oppose-platforms-dropping-independent-fact-checkers-3392306?utm_source=rss&utm_medium=rss&utm_campaign=Subscription&utm_content=current_news ICCO