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  <title>Three things you didn’t know about Kullamannen – The myths behind the legendary race</title>
  <pubDate>Fri, 30 Oct 2026 11:00:00 +0000</pubDate>
  <description>On 30–31 October, around 3,000 runners will gather to take on Kullamannen, one of the Nordic region’s most legendary trail running events. With participants from around the world and more than 10,000 visitors expected, Båstad and the Bjäre are preparing for an unforgettable weekend. But beyond the steep cliffs and challenging trails lies a story stretching back more than a thousand years.</description>
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  <title>Sorry, Stockholm – This app is for Bjäre locals only</title>
  <pubDate>Wed, 28 Oct 2026 05:35:00 +0000</pubDate>
  <description>Priority access, exclusive spa offers and more experiences close to home. GRAM Group is launching Hej Bjäre, a new app offering exclusive benefits, local news and special experiences for residents of the Bjäre Peninsula. Through the app, locals can enjoy unique offers at the group’s hotels, restaurants and attractions – provided they have a local postcode.</description>
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  <title>GRAM Group expands sales team with international expertise</title>
  <pubDate>Thu, 22 Oct 2026 07:30:03 +0000</pubDate>
  <description>Following a period of strong growth and record-breaking revenue, GRAM Group continues its expansion. The hospitality group is now strengthening its commercial organisation with the appointment of two new Sales Managers, Gitte Nödskov and Max Östberg.</description>
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  <title>Magnus Carlsson brings Christmas cheer to Hotel Skansen</title>
  <pubDate>Mon, 19 Oct 2026 09:30:00 +0000</pubDate>
  <description>This December, Magnus Carlsson takes to the stage at Hotel Skansen for three sparkling evenings of festive dining, live entertainment and celebrations. While Magnus sets the mood with a spectacular Christmas show, the hotel’s kitchen will serve a festive buffet showcasing local flavours from Bjäre.</description>
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  <title>Opera by the sea during Birgit Nilsson Festival in Båstad</title>
  <pubDate>Tue, 12 May 2026 09:43:37 +0000</pubDate>
  <description>In August, Båstad transforms into an international opera center during the Birgit Nilsson Festival. The highlight of the festival is Richard Wagner’s The Flying Dutchman, which will be staged on August 8 at the Tennis Stadium. At the same time, Hotel Skansen is launching several experience packages for visitors who want to combine world-class opera with gastronomy and accommodation by the sea.</description>
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  <title>Hotel Skansen brings Sweden’s producers and enthusiasts together for Bjäre Wine &amp; Drinks Festival</title>
  <pubDate>Tue, 05 May 2026 08:00:00 +0000</pubDate>
  <description>On May 16, Båstad becomes the natural gathering place for Sweden’s drinks enthusiasts as the Bjäre Wine &amp; Drinks Festival returns to Hotel Skansen. Some of the country’s most renowned producers, importers and wine personalities comes together to offer an experience where local craftmanship meets international influences.</description>
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  <title>Niklas Blonér: new CEO of GRAM Group</title>
  <pubDate>Tue, 31 Mar 2026 08:00:00 +0000</pubDate>
  <description>On April 1, Niklas Blonér will assume the role of CEO of GRAM Group, with the mission of strengthening the company’s hotels and restaurants as natural meeting places on Bjärehalvön – for both visitors and local residents alike.</description>
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  <title>Celebrate Easter on the Swedish Riviera – Båstad comes alive with family activities, nature experiences, and art</title>
  <pubDate>Thu, 26 Mar 2026 08:00:00 +0000</pubDate>
  <description>With the first signs of spring, restaurants reopening, and activities taking place across Bjärehalvön, the Easter holiday is the perfect reason to head to the coast. This year, the destination offers everything from nature experiences and art exhibitions to family activities and great food – with Hotel Riviera Strand serving as a hub for families.</description>
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  <title>Båstad – one of Sweden’s most beautiful running destinations</title>
  <pubDate>Mon, 23 Mar 2026 08:00:00 +0000</pubDate>
  <description>Few places in Sweden offer such spectacular running as the Bjärehalvön – and every spring, runners from across the country gather to experience it up close. One clear example is the trail race HOKA Torekov–Båstad, where participants run through some of the region’s most dramatic landscapes, finishing on the beach by Hotel Skansen in Båstad.</description>
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  <title>GRAM Group extends partnership as official hotel partner to The Aurora</title>
  <pubDate>Mon, 09 Feb 2026 08:00:00 +0000</pubDate>
  <description>The Aurora, Scandinavia’s Premier Car &amp; Lifestyle Event, is strengthening its long-term commitment as GRAM Group extends its partnership as Official Hotel Partner through 2026. The extension means that GRAM Group will continue to provide the accommodation experience for exhibitors, international guests, and visitors attending the event, with hotels located in Båstad and Torekov.</description>
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