Pressmeddelande -
Aqua Nobel partners with WH Smith to bring high-quality spring water to travelers
MÖRARP, SWEDEN. 31 March 2025. Aqua Nobel, a Swedish beverage company renowned for its high-quality water and sustainable packaging solutions and operations, announces a new partnership with the British retail giant WH Smith.
Aqua Nobel's water is sourced from a pristine spring in Mörarp, Sweden, located 105 meters underground. The thick layers of rock protect the source from contaminants such as fertilizers, pesticides, and PFAS, ensuring clean and safe drinking water of the highest quality.
"Our partnership with WH Smith is a significant milestone for our international expansion. By offering our high quality and naturally alkaline water in environmentally friendly packaging, we aim to stand out on WH Smith's shelves. We are excited to provide consumers with the opportunity to make more conscious beverage choices", says Pontus Klenell, CEO of Aqua Nobel.
Aqua Nobel’s products are packaged in climate-friendly cartons, presenting a unique and sustainable alternative. WH Smith has an ambitious sustainability agenda and has expressed a desire to reduce the impact of single-use plastics. For several years, WH Smith has offered bottled water options in bottles made from 100% recycled plastics. By partnering with Aqua Nobel, WH Smith now takes the next step in facilitating innovative, conscious and sustainable choices for its customers.
"At WH Smith, we are constantly working to reduce our climate impact, and we want to make it easy for our customers to make sustainable and conscious choices. That’s why I am pleased to announce that we will include Aqua Nobel’s water in our assortment. Aqua Nobel’s mission is perfectly aligned with our sustainability ambitions", says Natasha Harris, International Buying Manager (FMCG) of WH Smith.
From March 8, Aqua Nobel's products are available in 72 WH Smith stores strategically located at 30 of the busiest airports in countries including Italy, Spain, Germany, the Netherlands, Belgium, Ireland, Hungary and Norway. This availability will enable travelers to access high-quality, sustainable drinking water conveniently.
For more information:
Pontus Klenell
Ämnen
Redefining spring water
Through innovation, services, and engineering, Aqua Nobel is redefining spring water. The company is unlocking the full potential of its clean, natural resource, going far beyond the scope of a traditional water company.
Using its pure alkaline spring water as the foundation, Aqua Nobel creates functional water products designed to meet consumer needs. At the same time, its specialized solutions are crafted to enhance societal readiness and strengthen military defense during times of crisis and war
www.aquanobel.se
