Water for Travellers: Aqua Nobel Launches Electrolyte Water at WHSmith

Following the success of its climate-smart spring water, Aqua Nobel expands its portfolio to meet the needs of modern travelers.

Aqua Nobel today announces the launch of its next-generation electrolyte water at WHSmith, marking a significant step in the company’s mission to redefine premium and sustainable hydration for people on the move.

After introducing its climate-smart spring water, Aqua Nobel now brings an electrolyte solution to market — developed for a growing global audience the company defines as “water for travellers.” This includes travelers in environments where access to tap water is limited due to logistics or infrastructure, such as airports, trains, hotels, airlines, and other travel-related settings.

“We provide water for travellers — in contexts where tap water isn’t readily available,” says Pontus Klenell, CEO at Aqua Nobel. “From hotels and trains to airlines, our goal is to ensure that sustainable, premium hydration is always accessible.”

According to Ornela Zylyftari, International Buying Manager, the launch addresses a clear gap in the market:

“It feels truly important to offer a climate-smart alternative for a conscious audience seeking healthy products on the go. Travelers today want functional hydration that aligns with their values — without compromising on quality, health, or sustainability.”

From the retail partner perspective, the launch reflects a shared ambition to develop healthier and more responsible offerings for travelers.

Today’s travelers are increasingly discerning. They expect not only quality and convenience, but also responsibility and transparency in every detail. Aqua Nobel’s electrolyte water is designed to meet those expectations, combining clean formulation, functional hydration, and a sustainability-first approach.

For retail and travel partners, Aqua Nobel’s solution supports simplified logistics, eliminates the need for deposit systems, and ensures reliable access to onboard and emergency hydration.

The launch at WHSmith represents an important milestone for Aqua Nobel, placing the brand directly in the hands of international travelers and reinforcing its position at the intersection of sustainability, functionality, and modern travel.

About Aqua Nobel
Aqua Nobel is a Scandinavian water brand focused on climate-smart hydration for modern, mobile lifestyles. With experience serving both public and commercial partners — including long-term institutional agreements — Aqua Nobel develops resilient water solutions designed for environments where access, reliability, and sustainability matter.
For more information, please visit www.aquanobel.se/en

About WHSmith
WHSmith is a leading global travel retailer, recognised for its strong footprint in airports and transport hubs and for curating high-quality, relevant products for travelers worldwide. With a focus on convenience, quality, and evolving consumer needs, WHSmith continues to shape the future of travel retail across international markets.

For more information, please visit https://www.whsmithplc.co.uk