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The Astrid Lindgren Company Hires Karin Winther for Global Digital Expansion
The Astrid Lindgren Company has recruited Karin Winther as Director of Digital & Expansion, a newly created role focused on the company’s next phase of digital growth. Winther will lead the company’s digital strategy and develop new ways for Astrid Lindgren’s characters, including Pippi Longstocking and Emil in Lönneberga, to meet audiences across digital platforms and media. The appointment is part of a long-term global initiative to develop the company’s rights portfolio while safeguarding and sharing Astrid Lindgren’s authorship internationally.
Winther brings experience from the intersection of young audiences, storytelling, digital transformation and emerging technologies. She has worked with Spotify, H&M, Sony Music, Pophouse, SVT and TikTok. She has been named one of Sweden’s 99 leading women in tech and marketing.
The Astrid Lindgren Company manages all rights to Astrid Lindgren’s works. The company is based in Stockholm and has 17 employees.
Max Hallén, CEO, The Astrid Lindgren Company:
- Astrid Lindgren’s stories have become part of childhood for millions of children across the globe. We are now taking the next step in our efforts to bring her stories and legacy to new generations, across more markets and through new digital formats. Our ambition is to combine a strong cultural heritage with a modern and forward-looking approach to growth. Karin Winther brings the experience, curiosity and expertise needed to help us realise that ambition and ensure Astrid Lindgren’s continued relevance for generations to come.
Karin Winther, Director of Digital & Expansion, The Astrid Lindgren Company:
- We want to ensure that Astrid Lindgren’s stories continue to inspire children all over the world. Through new platforms, from streaming, audio and YouTube to interactive experiences and games, we can meet children in their everyday lives and on their own terms. This is how we can make Astrid’s extraordinary treasure trove of stories accessible and bring it to life for children around the world, for generations to come.
Contact:
Karin Winther, Director of Digital & Expansion: karin.winther@astridlindgren.se
Max Hallén, CEO: max.hallen@astridlindgren.se, +46-70-491 12 44
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The Astrid Lindgren Company manages all rights to Astrid Lindgren’s works and is owned by Astrid Lindgren's children and grandchildren. Based in Stockholm, but with operations that span the globe, the company’s mission is both to spread and protect Astrid Lindgren’s authorship.
