Avarda Partners with Brandsdal Group to Transform the Nordic Payment Experience

Oslo, 2025-02-24
Avarda, a leading payment solutions provider known for its innovative and customer-centric white-label offerings, is proud to announce a new partnership with the Brandsdal Group. As one of the most prominent retailers in the Nordics, operating well-known brands such as Blivakker and Cocopanda, Brandsdal Group will collaborate with Avarda to enhance the online shopping experience. Together, they will deliver a conversion-optimized checkout and a comprehensive white label payment solution for customers across Norway, Sweden, Finland, and Denmark.

The partnership will integrate Avarda’s merchant-tailored Checkout, Buy Now Pay Later (BNPL) engine, and the soon-to-be-launched product, “PayFrame.” This will simplify the customer journey, boosting conversion rates and encouraging repeat purchases. With Avarda’s full white-label services embedded into Brandsdal Group’s platforms, the collaboration is projected to process an annual sales volume of 1.8 billion NOK. This will allow Blivakker and Cocopanda to deliver a fully branded customer experience, enhancing brand identity and fostering customer loyalty.

Building an Exceptional Customer Experience
Commenting on the partnership, Kolbjørn Ertzeid, CEO of Brandsdal Group, said:
"We are thrilled to have signed this agreement and look forward to creating an outstanding customer experience with Avarda. What stood out in our decision was Avarda's collaborative approach, ensuring this is a shared project where we develop innovative solutions as a team."

He added, "Our focus remains on delivering the best possible shopping experience for our customers, and Avarda is the perfect partner to help us achieve that."

A Game-Changer for Nordic E-Commerce
This partnership not only marks a significant milestone for Brandsdal Group but also highlights Avarda's continued influence in the Nordic e-commerce and payment industry. Wilhelm Hyltén-Cavallius, Chief Commercial Officer at Avarda, shared his enthusiasm:

"We are delighted to join forces with Brandsdal Group and develop next-generation, scalable payment solutions that empower them to grow while enhancing customer satisfaction and loyalty."

Strengthening Market Position
With this partnership, Avarda further solidifies its position as a leading payment provider in the Nordic region. The collaboration demonstrates Avarda’s ability to attract top-tier merchants to its white-label offering and deliver competitive, innovative solutions that redefine e-commerce in the region.

About Avarda
Avarda is a leading payment solution provider in the Nordic region, offering complete checkout solutions designed to maximize conversion and repurchase rates. Through white-label payments, Avarda empowers retailers to own the customer journey, creating fully branded checkout and post-purchase experiences that enhance brand identity and loyalty. Avarda’s customizable solutions are designed to boost conversion and integrate seamlessly with business operations.

For media enquiries: pr@avarda.com

About Brandsdal Group
Brandsdal Group AS was one of the ecommerce pioneers when starting up in 1997 and today operates several successful online stores, including Netthandelen.no, Blivakker.no, Cocopanda.dk, Cocopanda.se, and Cocopanda.fi. The group also has 7 physical stores in Oslo, Kristiansand, Strømmen, Ski, Jessheim and Ålesund. In 2025 the group will open new stores in Helsinki (FI), Stavanger and Trondheim.

For media enquiries: kolbjorn.ertzeid@brandsdalgroup.com