New market and large order for expanding Axel Group

Axel Group, the Nordic region's leading supplier of personal security solutions, is entering a new market with a large order for 1400 personal alarms for a customer in Germany.

Axel Group will be delivering 1400 personal alarms to a customer in Germany occasioned by the company's partner in the Netherlands, Secure2Go, having won a large procurement order Axel Group's part involves establishing a completely new geographical market, and palpably expanding despite the current difficult business climate. Deliveries commence in August.

”It is truly exciting to have the opportunity together with our international partner, Secure2Go, to deliver our personal alarms and services to a new geographical market in these times. We are seeing the position we have taken as a leader in the personal alarm segment being genuinely anchored and we are continuing to progress in our growth”, comments Axel Group's CEO Johannes Jacobsson.

In conjunction with entering the German market, Axel Group's internally developed personal alarm management system, ServiceDesk, which is offered to all Axel Group's customers, will be translated into German. The system is currently available in Swedish, English and Dutch.

”We have now tried our wings in Germany and it feels really good to be successfully competing in a much larger market than those we have previously participated in. This is the result of hard work and the broader grasp of personal security services that we have attained at Axel Group”, says Johannes Jacobsson.

Axel Group has Sweden as its home market, and has also been conducting business for some time in Norway, Denmark, Finland and the Netherlands.

Since the spring of 2019, Axel Group has been a part of Prosero Security Group, the largest independent security supplier in the Nordic countries, which integrates the responsiveness of a smaller company with the reliability of the larger corporate group.