PATENTED SNUS INNOVATION REMOVES STINGING AND BURNING ON GUM

PATENTED SNUS INNOVATION REMOVES STINGING AND BURNING ON GUM

A method that does all snus in pouch painless to use have now been patents approved. The "Ettan" (number one) in the industry, Swedish Match has signed a licensing agreement but do not have exclusive rights. The new technology is called Sting Free snus and works by integrating an ultra-thin membrane in the sachet production of snus. The function can simplified be compared to a patch that protects a wound and results in that the snus does not sting and are gentle on gums without affecting the taste, odor or nicotine experience.

Almost half of all snus consumers think it's unpleasant when snus hurts the gums. Many smokers who have failed to stop smoking by using snus, experiencing the same thing. To date, no snus option that does not sting or burn on the gum, can be found on the snus market.

"The innovation fills a large pent-up demand, can do tremendous benefit to public health and was in the Venture Cup in 2016 named one of the hottest business ideas in Sweden", says inventor Bengt Wiberg.

Snus is scientifically proven considerably less harmful than smoking. According to the National Board 12 000 Swedish smokers dies prematurely annually to a cost for society of about 30 billion SEK. Worldwide, one billion smokers satisfy their nicotine cravings with cigarettes instead of snus ... until now.