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Refresh your G&Ts and elevate your summer cocktails with BOMBAY® CITRON PRESSÉ

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Refresh your G&Ts and elevate your summer cocktails with BOMBAY® CITRON PRESSÉ

A new vibrant gin bursting with the taste of freshly squeezed Mediterranean lemons, made from a 100% natural fruits infusion with no added sugar

Inspired by the Tom Collins cocktail, BOMBAY CITRON PRESSÉ is a celebration of the familiar with a twist



Sweden; June 2022: Discover a natural lemon infusion this summer as the world’s leading premium gin brand, BOMBAY SAPPHIRE® unveils a new creative expression with BOMBAY CITRON PRESSÉ – a vibrant gin that beautifully captures the taste of freshly squeezed Mediterranean lemons. Inspired by the classic Tom Collins cocktail, but with a modern twist, this lively addition to the brand’s range of premium gins offers a tantalising taste experience and an eye-catching colour created with a 100% natural fruits infusion and no added sugar. Certain to refresh your summer drinks, BOMBAY CITRON PRESSÉ is the perfect gin for elevating simple cocktails and inspiring creative twists.

Like BOMBAY BRAMBLE®, the brand’s first flavoured gin, the finest innovation and craftmanship sets BOMBAY CITRON PRESSÉ apart. Instead of adding artificial additives or sugar, BOMBAY CITRON PRESSÉ contains hand-picked Mediterranean lemons, which have been harvested early in the season to capture their zesty, citrus notes before being hand-peeled and concentrated to create a 100% natural fruits infusion. This infusion is then expertly married with the brand’s vapour infused gin – perfectly balancing the taste of freshly squeezed lemons with the juniper notes of the gin. The real fruits infusion with no added sugar gives BOMBAY CITRON PRESSÉ a distinct colour and natural flavour.

Dr Anne Brock, BOMBAY SAPPHIRE Master Distiller remarks: “When creating BOMBAY CITRON PRESSÉ, it was so important that only the best ingredients were used, combined with a distinct production process. Master of Botanicals, Ivano Tonutti ensures that the highest quality Mediterranean lemons are harvested at their ultimate ripeness to truly showcase the very best flavours that nature has to offer. We know that people are searching for natural, premium spirits and BOMBAY CITRON PRESSÉ delivers this with a wonderfully bright and fragrant taste. Zesty lemon is underpinned by the classic notes of our vapour infused gin, providing a natural sweetness and a brilliant base for a host of cocktails.”


As with all BOMBAY SAPPHIRE gins, the possibilities for cocktail experimentation are endless and with its natural colour and taste, is easy to mix and the perfect canvas for gin fans celebrate their cocktail creativity. BOMBAY CITRON PRESSÉ absolutely shines in a refreshing twist on the classic Gin & Tonic, garnished with a squeezed lemon wedge, the ideal tipple to complement balmy summer days spent with friends. Paying homage to the cocktail that inspired this new gin, BOMBAY CITRON PRESSÉ® can also be enjoyed in an Ultimate Tom Collins, made over ice and complete with fresh, juicy lemon and a splash of soda water. The zesty gin also works beautifully in more complex cocktails, like an irresistibly refreshing Southside Fizz which uses champagne and served in a chilled coupette, ideal for those special, celebratory occasions.

Sam Carter, Senior Brand Ambassador at the BOMBAY SAPPHIRE Laverstoke Mill Distillery, comments: “With summer right around the corner, we cannot wait for people to discover the naturally zesty taste of BOMBAY CITRON PRESSÉ. We know that for gin-lovers, experimenting with new flavours and cocktail combinations is always high on the agenda. I love using BOMBAY CITRON PRESSÉ in a simple but delicious twist on a gin and tonic – it’s bright, refreshing and prefect for summer entertaining. For something extra special, you could try a ‘White Lady’ - a silky sophisticated classic with an appealing sour finish, made using orange liqueur, egg white and freshly squeezed lemon juice. Shake well and it delivers an incredibly smooth, foamy cocktail with a delicate citrusy flavour profile.”

BOMBAY CITRON PRESSÉ®
Volume: 70cl
Alkoholhalt 37.5%
available at Systembolaget from june 2022:
Bombay Citron Pressé | Systembolaget

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Bacardi grundades 1862 i Santiago de Cuba av Don Facundo Bacardi Massó. Don Facundo och hans bror, José, startade destilleriet med namnet Bacardi y Compañía, i vilket vi skapade världens första lagrade klara rom. Taket på destilleriet var bebott av fladdermöss, vilket har gett Bacardi sitt ikoniska fladdermusmärke. Idag är BACARDÍ mer än rom. Idag har vi en portfölj i världsklass med mer än 200 varumärken inklusive BACARDÍ®-rom, GREY GOOSE®-vodka, BOMBAY SAPPHIRE®-gin, MARTINI®-vermouth och mousserande viner, DEWAR'S® skotsk whisky och PATRÓN®-tequila. Idag är BACARDÍ världen största familjeägda spritföretag.

Kontakter

Emelie Jansåker

Emelie Jansåker

Presskontakt Head of Marketing Nordics
Jennifer Messina

Jennifer Messina

Presskontakt Brand Manager Nordics

Välkommen till Bacardi!

Bacardi grundades 1862 i Santiago de Cuba av Don Facundo Bacardi Massó. Don Facundo och hans bror, José, startade destilleriet med namnet Bacardi y Compañía, i vilket vi skapade världens första lagrade klara rom. Taket på destilleriet var bebott av fladdermöss, vilket har gett Bacardi sitt ikoniska fladdermusmärke. Idag är BACARDÍ mer än rom. Idag har vi en portfölj i världsklass med mer än 200 varumärken inklusive BACARDÍ®-rom, GREY GOOSE®-vodka, BOMBAY SAPPHIRE®-gin, MARTINI®-vermouth och mousserande viner, DEWAR'S® skotsk whisky och PATRÓN®-tequila. Idag är BACARDÍ världen största familjeägda spritföretag.

Bacardi
Wallingatan 2, plan 5
111 60 Stockholm
SWEDEN
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