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  • Juho Eklund, Improver of the Bar Industry Finland 2023 at Nordics Bartenders' Choice Awards

    Bacardi Trade Ambassador wins "Improver of the Bar Industry" award at the 2023 Nordics Bartenders' Choice Awards

    Sunday March 12, the yearly Nordics Bartenders’ Choice Awards 2023 (BCA) were hosted in Copenhagen, Denmark.
    Bacardi is very proud and delighted to share that our Trade Ambassador, Juho Eklund won the award for Finland in the category “Improver of the Bar Industry”. A very honorable award as a recognition of the great work in and for the industry in Finland.
    BCA was founded in 2010 and is re

  • The PATRÓN Perfectionists is back for its 2023 Edition with A Brand-New Education Program

    The PATRÓN Perfectionists is back for its 2023 Edition with A Brand-New Education Program

    ATOTONILCO EL ALTO, Jalisco, Mexico – On 1st September 2022, the PATRÓN Perfectionists opens for 2023 bringing a new bartender education and engagement program to the heart of this year’s edition. As the cocktail competition has significantly broadened its reach and distinction in the bar world, PATRÓN tequila has extended its long-standing commitment to inspire and support bartenders in growing t