Marie Isacsson – funYArd_

The gaming culture is regarded as a new popular movement in society and is one of the fastest growing phenomena in the entertainment industry. I''m fascinated by the gaming culture, its social aspects and its identity perspective; its duality as well as the link between physical and digital identities. Meeting online through one’s avatar in a virtual game seems both contemporary and part of the future. My project is motivated by my curiosity about gaming in relation to fashions and the real world. The meeting between a visionary view of social identity in combination with an outmoded understanding of gender stereotypes in the world of gaming are points of departure for my work. In my designing I am looking for a progressive development in which I intend to make an impression in both the real and the virtual worlds.