50/Fifty: Beckmans College of Design presents eleven fashion collection concepts by emerging designers

Beckmans College of Design presents Beckmans Fashion Collaboration show 50/Fifty, presenting eleven collection concepts created by final-year BA Fashion students in close collaboration with the Swedish brands Brixtol Textiles, Holebrook, House of Dagmar, HJRT by Roland Hjort, and Stylein.

50/Fifty Fashion Show 3 February

Time: Tuesday February 3, 2026 at 15.00 (doors, show begins at 15.30)
Location: Stockholm Fashion District, Nacka Strand
By invitation only.
Contact Sofia Hulting, Head of Communications, Beckmans College of Design.

A fashion collaboration

Each collection concept reflects a balance between industry and individuality: 50% of the brand’s values and aesthetic, and 50% of the student’s own creative expression.

The projects are shaped through research, experimentation, and ongoing dialogue with the brands’ target audiences. Working within each brand’s conceptual framework, the students reinterpret brand identities through contemporary design perspectives.

Show in collaboration with Stockholm Fashion District

A shared point of departure for the collections is the exploration of organic cotton, developed in collaboration with EU Cotton.

The outcome is presented in a fashion show for the Swedish fashion industry, produced in collaboration with Stockholm Fashion District and EU Cotton.

Participating fashion students

Amanda Heed Nordin, Arvid Engman, Hanna Rothstein, Julia Broscheit, Justin Ekström, Klara Stålenbring, Mar Coll, Natalie Gurley, Natalie Lindén, Nicke Salomonsson, and Otto Bäccman.

Art direction & graphic design

Albab Rahman, Ella Farestam, Stephanie Holmén, Tyra Östlund, Wilma Reichardt, final-year students at the Visual Communications program.