Beckmans College of Design at Stockholm Furniture Fair 9-13 February 2010

Web and promotion film: www.beckmans.se/48m2

Is a chair always a chair, an apartment always an apartment? Tilt your head for a while and the world will emerge in a different light. Up is down, objects change appeartances, the unclear becomes obvious and problems meet their solutions. Twelve graduating product design students have designed furniture for a 48 square meter apartment. Funiture for the various rooms, and for individual needs. How can we twist the concept of home styling and increase flexibility, personality and sustainability?

Welcome to a different home!

Seven second-year students in Advertising and Graphic Design have at the same time explored how design is communicated and have interpreted the furniture collections of the students. The results are presented in their concepts for films, photos, website and printed material. The students have also worked on designing the exhibition stand.

House-warming party at 15:00, 9 February in exhibition stand V01:13.

A second opening party with quick presentations by the students will be held at Gallery So:Sthlm in Kungsträdgården on 11 February 18:00-23:00. The party continues at Berns after 23:00.

Course Directors: Jan Loftén, Product Design and Annika Berner, Advertising and Graphic Design.

Teachers/tutors: Morgan Rudberg, senior lecturer Product Design, Lars Fuhre, senior lecturer Advertising and Graphic Design, Simon Anund, project leader, Peter Andersson project leader, Kalle Jönsson lecturer Product Design Form, Henrik Hallgren, film director, Elisabeth Björkbom och Martin Frostner, graphic designers.

Students in Products Design: Josefin Hellström Olsson, Hilda Hellström, Daniela Yevenes Zagal, Petra Arnesson, Petra Eriksson, Therese Westman, Malin Dammgård, Fredrik Ohlén, Erik Rosin, Marie Lindblad, Leo Forssell, Oscar Andersson

Students in Advertising and Graphic Design: Matilda Sjunnesson, Johan Barrett, Åsa Hammarström, Kaspar Prinz, Sheila Johansson, Petter Hanberger, Zorica Radovic

Responsible publisher: Tom Hedqvist, Principal

More information and press pictures: www.beckmans.se/48m2

Sofia Hulting, Press Officer, Beckmans College of Design

Telephone: +46 8 660 20 20, +46 733 86 69 69

E-mail: sofia.hulting@beckmans.se