Icebug opens its first store in Stockholm

Swedish shoe label Icebug will soon open its first brand store in Bibliotekstan, at Norrlandsgatan 10. With an area of approximately 80 square metres, the store will be the perfect destination for outdoor activity enthusiasts who want their footwear to have the very best in stability and grip.

Bibliotekstan’s sports and leisurewear offering continues to grow, and Icebug is the latest in a string of recent arrivals. Mother and son team Eliza Törnkvist and David Ekelund founded the business in 2001 with the aim of making reliable and grippy shoes so that more people could get out and enjoy nature. With its unique product appeal, Icebug quickly established itself as a trusted brand in the footwear world, known for its innovative technologies and high performance shoes. In the new store you will also find accessories ideal for outdoor activities.

“We look forward to offering Stockholm seriously luxurious Icebug products in our first pure brand store in Bibliotekstan! And by ‘luxury’ I mean products that are well made, with consideration for people and the environment. The store will also function as a meeting place for anyone looking for rich natural experiences in the great Swedish outdoors,” says David Ekelund, Icebug CEO.

“We’re so happy that Icebug has chosen to open its first Stockholm store in Bibliotekstan. Icebug will be a welcome addition and an excellent complement to our existing sports and leisure brands,” says Emanuel Westin, Head of Business Development Retail Hufvudstaden.

Bibliotekstan is Stockholm’s leading meeting place, offering the very best in international and Swedish fashion together with restaurants and cafés in an inspirational environment.

For further details, please contact:

Josefin Alteby Sylvan, Project Manager Marketing & PR, Hufvudstaden.

+46 (0)8 762 90 76; josefin.alteby@hufvudstaden.se