Bird & Bird advises Mews Systems B.V. on its acquisition of Atomize AB

International law firm Bird & Bird advised Mews Systems B.V. on its acquisition of 100% of the shares in Atomize AB.

Atomize delivers cloud-based Revenue Management System (RMS) to the hotel industry that optimizes and automates the pricing of hotel rooms. This solution transforms complex market data – including market demand, booking patterns and competitor rates - into actionable insights, offering optimal pricing in real time. Atomize is a Swedish company, with its headquarters in Gothenburg, operating globally. Atomize is used in over 50 countries, on five continents, by hotels ranging in size from 50 to 1,250 rooms.

Mews is an industry-leading hospitality cloud that powers over 5,500 customers globally. Mews is designed to streamline operations for modern hoteliers, transforming the guest experience and creating more profitable businesses. Mews was founded by hoteliers in 2012 and today customers include BWH Hotels, Strawberry, The Social Hub, and Airelles Collection. Atomize marks its fourth acquisition this year.

Bird & Bird has a long-standing relationship with Mews, spanning over multiple jurisdictions. At Bird & Bird, we value long-lasting partnerships and devote our best resources to creating products and giving advice that helps our clients with their daily legal challenges and strategic possibilities. We have a strong, industry-focused M&A offering, providing clients with seamless advice on their tech-focused strategic acquisitions.

The Bird & Bird team representing Mews consisted of partner Martin Folke (Corporate) and included counsel Erik Holmgren (Corporate), senior associate Sofia Ekeryd (Corporate), associate Freja Jacobsson (Corporate), senior associate Dasha Arntyr (Employment), associate Barbara Barun (Employment), and associate Noomi Jung (Employment).

Cisco Villalta, General Counsel & Head of Mews Ventures, comments: "Bringing Atomize into the fold is a huge milestone for Mews and we are excited about the revenue potential this brings to our customers. We are extremely grateful to Bird & Bird whose expertise has been instrumental in navigating this acquisition. We have a long-standing partnership with the team who have advised on several transactions, and we appreciate their strategic guidance and seamless execution.”

Lead partner at Bird & Bird, Martin Folke, comments: "Mews Ventures has been a valued client for many years, and we've collaborated across multiple jurisdictions. Once again, we had a highly successful and enjoyable partnership. It's a privilege to closely observe Mews Ventures' global growth journey."