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CEVT and Noveto to create Future Private Sound Sphere in Cars

Press release   •   Oct 03, 2019 10:25 CEST

Audio technology startup Noveto Systems and CEVT AB, an innovation centre for Geely Group inEurope have just signed an Letter of Intent. Together the two will explore the implementation of a revolutionary technology that enables audio privacy in a new way, says representatives from Noveto and CEVT AB.

Noveto’s technology enables sound to be dynamically steered and focused. Hence, each passenger within the vehicle can listen to their own personalized audio content without using sound isolating headphones or sound polluting traditional audio speakers. Noveto Smart Audio® reduces the sound pollution in the vehicle by 90%.

Senior Vice President for Innovation at CEVT, Didier Schreiber says: "With Noveto’s technology we will be able to deliver an even better customer experience inside the car. I think many parents would love that kids can listen to whatever they want without extra gadgets or creating noise and at the same time hear when you talk to them. It is all about simplicity. The intention is that this technology will be used by many brands in the Geely family."

Daniel Jammer, Noveto’s Chairman stated: “CEVT has a world-class engineering expertise in automotive arena, with direct access to the world’s largest car markets. It makes them an ideal partner to help us accelerate the integration of Noveto’s revolutionary technology into the car. We will design and develop a complete new user experience to meet the demands of tomorrow’s drivers.“

About CEVT

CEVT is an innovation centre for the Geely Group, developing automotive technology that will meet the demands of tomorrow’s global markets. Modular development, advanced virtual engineering and software development enable us to deliver world-class technology to all Geely brands. To learn more

About Noveto Systems Ltd.

Noveto is engaged in the development and marketing of Noveto Smart Audio®, the world's first "dynamic focused sound" technology that delivers true stereo and 3D sound to a user's ears without the need for headphones or traditional speakers. The result is a uniquely individual sound experience unlike anything on the market today.

- Mobility solutions for a different tomorrow -

CEVT is an innovation and development center for future technologies of the Geely Group with the purpose of being at the forefront of new developments in mobility.

The whole industry is now undergoing a transformation with new ways of thinking about the car as a product. CEVT is a fast growing, fast moving and exciting company where no day is like the other – where the challenges of tomorrow are on our working table today.

CEVT consists of some 2000 people with offices in Gothenburg and Trollhättan in Sweden. CEVT currently works on projects for the car brands Volvo Cars, Geely Auto and Lynk & Co. CEVT is a subsidiary of Zhejiang Geely Holding Group. 

For more information about CEVT, go to

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