Pressmeddelande -
Vividye goes Way Out West!
// PR from Vividye - a Chalmers Ventures portfolio company //
Vividye collaborates on the new sustainability initiative Greentopia at Way Out West this summer. Designer Stina Randstand from STINARAND has, in collaboration with Science Park Borås and XV Production, created a collection from used care wear from Elis, previously used in the city of Gothenburg.
Vividye has printed on some of the garments, taking part in making this collection circular. Greentopia is a new sustainability initiative from Svensk Live, where they aim to influence many different actors during the festival.
"There are so many prints and branded products at events, we want to show that prints can be a part of the circularity of textiles. We want to help events use printed textiles over and over again. ”
- Johanna Nissén Karlsson, CEO & Co-Founder Vividye
Volunteers at the Greentopia lounge will wear the collection - showing the great possibility for textile reuse!
Contact:
CEO Johanna Nissén Karlsson
07384 55006
johanna@vividye.com
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