PFAS Expert Chromafora Wins Global Innovation Award for Breakthrough in Water Purification

Chromafora has been awarded the 2025 Global New Product Innovation Award for its successful treatment of PFAS (per- and polyfluoroalkyl substances) in water. The recognition highlights the company’s achievements in technical innovation and customer value. Presented by the international research and consulting firm Frost & Sullivan, the award underscores Chromafora’s ability to deliver measurable environmental results, improve regulatory compliance, and offer tailored water purification solutions in an increasingly complex and regulated market.

“Frost & Sullivan views Selpaxt as a true breakthrough in PFAS treatment. The technology delivers superior performance and outcomes for customers,” says Iqra Azam, analyst at Best Practices Research, Frost & Sullivan.

Frost & Sullivan evaluates companies through a rigorous benchmarking process based on two core pillars: strategic efficiency and strategic execution. Chromafora stands out in both areas, demonstrating its ability to align product innovation with emerging regulatory requirements while operating with precision, speed, and market relevance.

“We believe Chromafora is at the forefront of addressing PFAS contamination challenges, setting new benchmarks for water purification technology, and enabling cleaner, more cost-effective, and streamlined industrial processes,” says Fredrick Royan, Vice President of Research at Frost & Sullivan.

Chromafora’s long-term growth strategy is built on scientific research, sustainable methods, and strategic partnerships. Significant investments in R&D and proprietary chemistry also support effective scaling—across Europe and internationally—as authorities tighten PFAS discharge regulations in water streams.

“This international recognition is proof that the Selpaxt technology has unique capabilities. We've developed a solution that tackles PFAS pollution efficiently and reliably—whether it's short- or long-chain PFAS—setting a new standard for industrial water treatment. At the core is our combination of proprietary chemistry and ultrafiltration,” says Johan Seijmer, CEO of Chromafora.

Selpaxt Technology in the Spotlight
At the heart of Frost & Sullivan’s attention is Chromafora’s proprietary Selpaxt technology, which is setting a new benchmark for industrial PFAS removal. By combining Surfactant-Ligand Assisted Membrane Filtration (SAMF) chemistry with ultrafiltration membranes, automated regeneration, and remote monitoring, Selpaxt enables efficient removal of both short- and long-chain PFAS compounds.

Unlike conventional technologies, Selpaxt delivers consistent performance even in high-PFAS concentrations. The solution minimizes hazardous waste and thereby reduces the need for landfill or incineration. Automated regeneration enhances cost-efficiency and environmental performance by reducing resource loss and supporting seamless long-term operation.

Read the official press release from Frost & Sullivan.
Download the full report “New Product Innovator 2025 – Recognized for Best Practice in the Global PFAS Water Treatment Industry”.

About SELPAXT
SELPAXT is a patent-pending PFAS concentration technology from Chromafora, developed for the selective removal of long-, short-, and ultra-short-chain PFAS. The system combines ultrafiltration with proprietary selective chemistry that binds PFAS molecules, achieving removal rates of over 90%—even in complex water streams with high organic content (TOC). The technology’s performance has been confirmed through studies by research institute RISE and field evaluations at various landfill sites.

The process operates continuously and concentrates PFAS into a waste stream representing just 0.1% of the treated volume, significantly reducing the need for waste handling. SELPAXT has a modular design, easily integrates into existing treatment infrastructure, and offers a robust, stable, and cost-effective PFAS solution for industrial process water, landfill leachate, and other complex applications. Learn more: www.selpaxt.com

About Frost & Sullivan
For over six decades, Frost & Sullivan has been a global leader in helping investors, business executives, and governments navigate economic changes and identify disruptive technologies, mega trends, emerging business models, and high-impact companies—creating a continuous stream of growth opportunities for long-term success. Learn more: www.frost.com