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Zington acquires the Salesforce consultancy company PIA Relations

Zington reinforces its regional Salesforce capabilities within the Nordics.

The VASS company Zington, a leading IT and management consultancy company, has today announced an agreement to acquire PIA Relations, a consulting firm specialized in Salesforce.

Founded in 2017, PIA Relations’ team, which includes developers and application experts, is recognized for its deep expertise in Salesforce. PIA Relations is headquartered in Stockholm and serves clients within sectors such as Finance, Manufacturing and Telecom across Scandinavia.

Since 2022 Zington is part of VASS, the leading digital solutions services company, which has a successful track record of helping customers transforming business solutions. With this agreement combined with existing Salesforce capacity within VASS Company, Zington will strengthen its Salesforce offer on the Nordic Market.

“We see a strong growth in the CX market and this acquisition, powered by the knowledge and capacity within VASS globally, will help us accelerate our Salesforce services” says Anders Söderman, Business Area Manager at Zington.

Jesper Sörman, founder and CEO at PIA Relations says:“We are happy to join forces with Zington! We will now take our next step in this exciting journey together, where we will be able to deliver experts and solutions throughout the Nordic Market.”

Olof Sand, CEO at Zington, concludes by saying:"Our ambition within Zington, as a part of VASS, is to strengthen our position when it comes to offering business solutions in the Nordic market. We see Salesforce as one of the most relevant technologies to create business value that fits well into our value proposition and also adds value to our existing business. We are proud to welcome new colleagues from PIA Relations into the Zington family!”


  • Data, Telekom, IT

About Zington

Zington, a VASS COMPANY, is a digital partner with expertise in IT, design and management. We are 250 digital specialists based in Stockholm who help our customers meet challenges and develop their business in the digital world. We do this by supporting through all phases of the journey – from developing digital business strategies, through customer-driven technical solutions and by creating digital user experiences that solve our customer’s needs and drive the business forward.

Zington is a place where we develop and realize each other’s potential by being seen, heard and challenged. When you grow, companies grow.

About VASS

VASS is a leading digital solutions company present in 26 countries in Europe, the Americas and Asia, with more than 4,600 professionals.

We help large companies in their digital transformation process, developing and executing the most innovative and scalable projects, from strategy to operations.

We are fully committed to society. In 2019 the VASS Foundation was created to promote research, foster tech talent, and enable the digital society. We allocate 2% of our profits and 1% of the entire team’s time to community initiatives.

All our growth comes from our talented people, passion for innovation, and a constant search for improvement, always the VASS way: “Complex made simple”.

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About PIA Relations

PIA Relations is a Sweden based company who offers Salesforce implementations and maintenance focusing on Sales Cloud and Service Cloud. We are helping large customer adding value in their transformations through our experts which include Business, Applications and Developers.


Olof Sand

Presskontakt Koncernchef Koncernchef Zington AB +46702181311