Demex AB Unveils New Vision, Mission and TEAM Core Values for a Sustainable Future

Demex AB is launching a new vision and mission with a focus on global sustainability in perimeter protection and barriers. At the same time, the company’s core values are being updated under the guiding acronym TEAM (Trust, Excellence, Accountability, Motivation) to strengthen the corporate culture and support global expansion.

Demex AB, a leading provider of security solutions for perimeter protection and fencing, today presents its new vision and mission along with updated core values. This new direction is aimed at further solidifying Demex’s position as an innovative and trusted partner in physical security – both in Sweden and internationally.

The company’s new vision is: “To become the leading global choice for sustainable perimeter protection and barriers.” This vision emphasises Demex’s ambition to offer world-class sustainable security solutions and to expand its global presence. The new mission summarises how this vision will be achieved: “We safeguard people and property worldwide with innovative and trusted solutions for fencing, barriers, and perimeter protection.” The mission highlights the company’s core purpose – to create security for customers worldwide through innovation and reliability.

“With our new vision, we set our sights on a global market with sustainability at the forefront. The values of Trust, Excellence, Accountability, and Motivation will permeate everything we do and ensure that we continue to deliver the highest quality and security to our customers worldwide,” says Donald Malmström, CEO of Demex AB.

As part of the new strategic framework, Demex is introducing updated core values under the acronym TEAM. The letters form the word “TEAM”, serving as a reminder of the importance of team spirit and collaboration throughout the organisation. TEAM Core Values:

• T – Trust: We prioritise honesty, fairness, and transparency, building strong relationships through ethical behaviour and respect.

• E – Excellence: We aim for the highest standards, combining competence, humility, and continuous improvement to deliver quality without waste.

• A – Accountability: We own our actions, working sustainably and efficiently to achieve reliable results while minimising environmental impact.

• M – Motivation: We foster teamwork and proactivity, blending hard work, kindness, and determination to achieve shared goals effectively.

These values form the foundation of Demex’s corporate culture and will guide employees in daily work as well as long-term decisions. By uniting the organisation around the TEAM principles, Demex aims to foster a strong internal community and at the same time send a clear signal to customers and partners about the company’s integrity and focus on quality.

The renewed vision, mission and value foundation mark the starting point for the next chapter in Demex’s development. With a clear compass towards sustainability and global growth, Demex is poised to set new boundaries in the security industry and continue safeguarding people and property worldwide.

Peace of mind begins with Demex

Demex is a leading supplier of comprehensive perimeter protection solutions in Northern Europe, with decades of industry experience. Our fences, gates, bollards, electronic systems and security solutions help create a safe environment. With Demex, companies can reduce potential losses, improve safety, enhance compliance, and achieve peace of mind.