DHL NAMED EXCLUSIVE DELIVERY PROVIDER FOR HARD ROCK INTERNATIONAL

DHL to Manage Hard Rock’s “Top of the Rock” Program PLANTATION, FL – March 29, 2007 / DHL, the world’s leading global express delivery and logistics company, today announced a new multi-year contract with Hard Rock International, one of the world’s most recognized music, entertainment and dining brands with hotels, casinos and cafes worldwide. As part of the new agreement, DHL will provide its shipping services to all Hard Rock Cafe locations around the globe. Hard Rock switched to DHL to handle all shipping needs, including delivery of inventory from Hard Rock’s distribution center in Louisville, KY to locations worldwide, and to fulfill online merchandise orders from www.hardrock.com. With 123 Hard Rock Cafes in 46 countries, Hard Rock was also looking for a dependable carrier to entrust its one-of-a-kind displays, memorabilia and historic display pieces for shipment to all Hard Rock locations worldwide. “Our locations are able to express the “rock ‘n’ roll” experience, in large part, by leveraging DHL’s global expertise, flexibility and full portfolio of distribution solutions,” said Brian Siemienas, Senior Director of Marketing for Hard Rock International. “With its strong US network and global coverage, we see DHL as the perfect express delivery partner to manage our valuable memorabilia for all of our locations worldwide.” DHL will be supporting Hard Rock’s "Top of the Rock" awards program, which recognizes the top performing Hard Rock Cafes around the world with the honor of displaying special pieces from its famous memorabilia collection. Once a month, DHL will transport guitars once played by rock 'n' roll legends like Jimi Hendrix and Kiss guitarist Ace Frehley to Hard Rock Cafes throughout the world. “Hard Rock owns the world’s largest collection of music memorabilia, and we entrust DHL for its safe and secure transport,” said Siemienas. Hard Rock’s collectables will get full visibility within the DHL system, with DHL’s Customer Operations Group monitoring the guitars from pick-up to delivery, and communicating with DHL facilities and customs authorities in all destination countries. “Hard Rock’s multiple business units and locations call for the kind of personalized service and expertise that only a customer-focused global provider can provide,” said Charles Brewer, Executive Vice President of Sales, for DHL. “DHL has elevated the customer experience for Hard Rock by enabling the company to keep its valuable memorabilia safe and secure while transported within the US or around the world.” # # # About DHL At DHL, Customer Service is back in shipping. Our mission is to provide the most flexible, personable and enjoyable experience in the shipping industry for our customers. DHL is the global market leader of the international express and logistics industry, specializing in providing innovative and customized solutions from a single source. DHL offers expertise in express, air and ocean freight, overland transport, and contract logistic solutions as well as international mail services, combined with worldwide coverage and an in-depth understanding of local markets. DHL's international network links more than 220 countries and territories worldwide with over 285,000 employees dedicated to providing fast and reliable services that exceed customers' expectations. Founded in San Francisco in 1969, DHL is a Deutsche Post World Net brand. For more information on DHL, please visit www.dhl.com About Hard Rock International With 123 high-energy Hard Rock Cafes, seven Hotel & Casinos (excluding those under construction) and one stand-alone Casino in 46 countries, Hard Rock International is one of the world's most globally-recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. Hard Rock International, Inc. is owned by Seminole Hard Rock Entertainment, Inc. For more information on Hard Rock, visit www.hardrock.com. Media Inquiries: DHL Corporate Communications Robert Mintz Public Relations Manager Tel.: (954) 888-7114 E-Mail: usa.pressoffice@dhl.com