An extraordinary watch case for an extraordinary watch - “THE HALDA CRYSTAL ARC”

“THE HALDA CRYSTAL ARC” - An extraordinary watch case for an extraordinary watch

 The Halda Space Discovery unites clever functionality with slick design while pioneering use of highly advanced material in a watch. A piece like that can only be properly kept in a presentation case that can measure up to the  high level of quality, style and innovation of the time piece itself.

Such a case did not exist. Until now.

In 2010, Halda Watch Company challenged legendary Bohemian crystal glass craftsmanship specialist, Dr. Petr Larva of Larva Design Co, to invent a watch case with extraordinary qualities that would do the revolutionary concept of the first modern Halda justice.

After a year of product design and development, Dr. Larva has created the Halda Crystal Arc, a watch case made out of crystal, representing the sky, with a silver medal representing the moon, both resting on a metal base. Its presentation creates a levitation effect that makes the time piece appear to float freely in the box around the moon. Underneath, the metal base serves as a storage place for the components of the groundbreaking watch concept.

Dr. Petr Larva says, "The Halda Crystal Arc treats the watch like a piece of jewelry. And not just like any gem or valuable metal, the advanced hypermodern luxury jewelry box is inspired by the watch concept and made especially for space travelers."

The Halda Crystal Arc will first be presented at the Basel Watch Fair in March 2011 together with the Halda Space Discovery and thereafter made available for Halda owners only per order.

About Halda Watch Company
Halda Watch Company was founded in 1887 by Swedish watch-maker Henning Hammarlund. It quickly became a worldwide success known for its advanced fine mechanics and quality.
Halda watches featured on prominent people such as HMK Oscar II and renowned Swedish writer August Strindberg and the watches were also honoured with several international awards in competition with the very best watch producers at that time. In 2009, Halda Watch Company was brought back to life by watch entrepreneur Mikael Sandström, through the  introduction of the concept and plans for the modern Halda – the Halda Space Discovery, Limited Edition, first released on the market in 2011.
The Haldas of the 21st century follows the devise of its founding father, Henning Hammarlund – to never compromise with quality or function. For its’ manifestation of advanced and pioneering technical engineering and fine mechanics, the Halda Space Discovery was honoured with a placement in the Swedish pavilion at the World Expo 2010 in Shanghai. In 2011, it features as part of the exhibition ‘NASA – A Human Adventure’, world premiering at National Museum of Science and Technology in Stockholm.

For more information, please contact:
Ms. Linda Andersson
Press officer Halda Watch Company      Phone: +46 70 510 72 38    Email: press@haldasweden.com