Flower enters a new phase in its journey to enable the energy system of tomorrow

With a new brand identity, we now take the next step on our growth journey. The new identity weaves our innovative core with our vision to be the pioneering force powering the energy system of tomorrow.

The energy system of tomorrow relies on a high share of renewable energy production, and with that comes a new set of uncertainties. Grid owners, producers and consumers are all affected by these uncertainties, and enabling that system relies on stability in grid frequency, prices and volume. Combining and solving these problems is what we call flexibility, and is now also incorporated into our brand.